Marketing Lead

We are looking for a Marketing Lead to own the marketing function for mindX360 and demonstrate measurable commercial impact.

The role will translate business priorities into a focused marketing strategy that strengthens market positioning, engages target customers, creates qualified demand, and contributes to business growth.

This is a strategic and commercially minded role for someone who can connect marketing investment and activity to measurable business outcomes and work effectively across leadership, Sales, Business Development, and technology teams.

Responsibilities

• Marketing Strategy Planning: Own the annual marketing strategy, quarterly priorities, plans, and budget, aligned with business objectives and growth priorities.
• Market Brand Positioning: Define target markets, customer segments, value propositions, messaging, and thought-leadership priorities to strengthen market presence and differentiation.
• Market Development Growth: Develop integrated marketing programs that build awareness, engage target customers, create qualified opportunities, and support growth across priority markets, industries, and accounts.
• Content Market Engagement: Shape the content and market engagement strategy across thought leadership, customer success stories, case studies, campaigns, digital channels, events, and other relevant touchpoints.
• Business Partnership: Partner closely with leadership, Sales, Business Development, and technology teams to translate commercial priorities into focused marketing initiatives and go-to-market programs.
• Performance ROI: Establish clear KPIs and demonstrate marketings contribution to pipeline, revenue, customer acquisition, market growth, and overall business performance.
• Market Intelligence: Monitor customer needs, market trends, competitor activity, and industry developments to identify opportunities and continuously refine marketing priorities.

Qualifications

What We're Looking For

• 8-12 years of progressive B2B marketing experience, preferably within System Integration, SaaS, IT Services, Enterprise Technology, Cloud, Cybersecurity, Digital Transformation, or related technology sectors.
• Proven experience owning marketing strategy and priorities, rather than managing individual marketing channels alone.
• Experience marketing complex technology solutions within enterprise B2B and consultative sales environments.
• Strong understanding of enterprise buying journeys, decision-making processes, and multi-stakeholder customer environments.
• Commercial mindset with the ability to connect marketing activity and investment to pipeline, revenue, customer acquisition, market growth, and other measurable business outcomes.
• Strong strategic thinking, attention to detail, analytical ability, communication, influencing, and stakeholder management skills.
• Hands-on, entrepreneurial approach with the ability to move effectively between strategy, execution, and performance optimization.
• Ability to collaborate effectively across business, Sales, technology, and leadership teams.

Position: Marketing Lead