Marketing Lead ? Strategy & Execution

Job Summary

We are looking for a hands-on Marketing Lead who can own, drive, and execute our marketing efforts end-to-end. This role is for someone who thinks strategically, acts decisively, and is comfortable rolling up their sleeves to get things done.

This is not a coordination-only or delegation-heavy role. You will be responsible for shaping marketing strategy and ensuring its execution across digital, content, performance marketing, partnerships, and on-ground initiatives.

You will work closely with leadership and take full ownership of marketing outcomes.

Responsibilities

• Define and drive the overall marketing strategy aligned with business goals
• Identify the right mix of channels: digital, performance, content, partnerships, events, and offline
• Plan campaigns for launches, events, festivals, and seasonal initiatives
• Set quarterly priorities, budgets, and measurable KPIs
• Personally plan and oversee campaigns across Instagram, Meta Ads, Google Ads, and other platforms
• Review and refine creatives, captions, ad copies, and campaign messaging
• Step in to execute when needed, from fixing a Reel to reworking a campaign structure
• Ensure timely delivery and quality across all marketing outputs
• Ensure the website is always updated with the latest information, events, offerings, pricing (where applicable), and visuals
• Ensure accuracy, consistency, and brand quality across all marketing touchpoints
• Track performance, analyze results, and optimize campaigns continuously
• Work closely with designers, videographers, freelancers, and agencies
• Provide clear briefs and constructive feedback
• Ensure accountability, timelines, and quality
• Build simple systems and processes to scale marketing efforts sustainably
• Own lead generation and revenue-driven metrics
• Monitor campaign performance and ROI
• Use data to make decisions, test ideas, and iterate quickly
• Identify new growth opportunities and channels

Requirements

• 5-12 years of marketing experience
• Proven experience driving both marketing strategy and execution
• Experience in hospitality, lifestyle, events, real estate, or consumer brands is a strong plus
• Strong understanding of digital marketing and content strategy
• Excellent communication and briefing skills
• High ownership mindset - takes responsibility, not excuses
• Ability to balance big-picture thinking with attention to detail
• Strong analytical and problem-solving skills
• Ability to work independently and take decisions with confidence

Disclaimer: This job posting has been aggregated from external source. Role details, content, and availability are subject to change. Applicants are advised to confirm the latest information directly on the company website before applying.