Marketing Lead - Regional / Field Marketing (Healthcare)

Job Title: Marketing Lead - Regional / Field Marketing

Industry : HealthTech / Healthcare

Company - A HealthTech Corporate expanding its network of own eClinics ( Online Tele-consultation OPD Clinics ) in Rural , Tier 2 & Tier3 regions of Bihar State with a mission to serve the local population with quality & affordable Healthcare benefits - Pharmacy, Diagnostics , HealthCard Memberships & Surgery support through Network Hospitals & Healthcare Partners.

Role Summary -

• Own end-to-end marketing strategy and execution for Company's Bihar operations.
• Driving patient/member acquisition, brand awareness, and local demand generation across clinic clusters, while managing on-ground and digital channels tailored to the region.

Key Responsibilities

• Develop and execute the regional marketing plan to drive membership enrollments, diagnostics bookings, and pharmacy footfall
• Plan and run local BTL activities (camps, community outreach, clinic launches) in coordination with SHG/CSC-type field channels
• Manage regional digital marketing efforts (local social media, Google/Meta ads, WhatsApp campaigns) tailored to local audiences
• Build and manage relationships with local media, influencers, and community organizations for brand visibility
• Coordinate with the Sales/Territory teams to align marketing campaigns with enrollment and revenue targets
• Localize national marketing content and messaging for Bihar-specific cultural and language relevance
• Track campaign performance, cost-per-acquisition, and ROI across channels; report to central marketing leadership
• Manage regional marketing budget and vendor relationships (printers, local agencies, event vendors)

Requirements

• 8-12 years in marketing, with at least 4-5 years in a regional/field marketing leadership role
• Experience in healthcare, pharma, FMCG, or consumer services with strong local/regional GTM exposure
• Proven ability to run both digital and on-ground/BTL campaigns
• Strong command of Local (spoken and written); working proficiency in English required
• Comfortable working with cross-functional teams (sales, tech, clinical ops) and third-party field channels

Good to Have

• Prior experience in health-tech, insurance, or membership-based businesses
• Existing network with local media, community groups, or influencer channels in Bihar
• Experience marketing to semi-urban/rural audiences