Marketing Lead - Pharma Industry

Job Description Marketing Manager/Marketing Lead

Job Title: Marketing Manager/Marketing Lead

Department: Marketing

Location: Hyderabad

Reports To: Division Head

Qualification

Bachelors degree in pharmacy, Life Sciences, Medicine, or a related field MBA/PGDM in Marketing preferred Additional pharmaceutical marketing qualifications are an advantage.

Purpose of the role:

The Marketing Manager will be responsible for developing and executing marketing strategies for the company's pharmaceutical products, driving brand growth, supporting the sales team, and strengthening the company's presence in targeted therapeutic segments.

Key Responsibilities

1. Marketing Strategy

Develop annual and quarterly marketing plans for assigned products/brands.

Identify market opportunities, customer segments, and growth areas.

Develop brand strategies based on market research, competitor analysis, and customer insights.

Establish product positioning, messaging, and communication strategies.

2. Product & Brand Management

Manage the complete lifecycle of assigned pharmaceutical brands.

Develop and implement brand plans to achieve sales and market-share objectives.

Monitor product performance and recommend corrective actions where required.

Coordinate new product launches, including launch planning, promotional strategy, and sales-force readiness.

Prepare product presentations, visual aids, product literature, and other promotional materials.

3. Sales & Field Force Support

Work closely with the sales team to achieve product-wise and territory-wise objectives.

Develop effective promotional campaigns and communication tools for Medical Representatives and sales managers.

Conduct product training and marketing workshops for the field force.

Collect feedback from the sales team and healthcare professionals and incorporate insights into marketing plans.

Track campaign effectiveness and provide recommendations for improvement.

4. Market Research & Competitor Analysis

Analyse market trends, prescription trends, competitor activities, pricing, and product positioning.

Monitor competitor launches, promotional strategies, and marketing initiatives.

Use market intelligence to identify opportunities and threats.

Prepare regular brand and market performance reports for management.

5. Doctor & Customer Engagement

Develop appropriate scientific and promotional communication for healthcare professionals.

Support implementation of doctor engagement programs, CMEs, conferences, and professional meetings. Work with the medical team to ensure promotional communication is scientifically appropriate and compliant. Understand customer needs and translate insights into effective brand strategies.

6. Cross-Functional Coordination

Coordinate with Sales, Medical Affairs, Regulatory Affairs, Business Development, Supply Chain, Finance, and Production teams.

Work with creative agencies and other external vendors for marketing campaigns and promotional materials.

Ensure timely execution of marketing activities and product launches.

7. Budget & Performance Management

Prepare and manage the marketing budget for assigned brands.

Monitor return on marketing investment.

Track key performance indicators such as sales growth, market share, prescription generation, campaign effectiveness, and brand profitability.

Present brand performance and marketing plans to senior management.

8. Compliance

Ensure all promotional and marketing activities comply with applicable Indian pharmaceutical laws, regulations, company policies, and ethical marketing standards.

Coordinate with Regulatory/Medical teams for review and approval of promotional materials.

Maintain high standards of ethical interaction with healthcare professionals.