Marketing Lead - FC

Driving the product portfolio management, introductions and commercial marketing strategy across India for the field crop business at ACSEN Agriscience. This role supports the FC Business Head and divisional M&S team by aligning product with market requirements and driving business goals through effective marketing strategies.

Key Responsibilities:

• Develop and execute national crop-wise strategies to drive growth, competitiveness, and market share.
• Oversee full product lifecycle-concept to phase-out-ensuring alignment with farmer needs, market trends, and organizational priorities.
• Lead national product launches with clear positioning, pricing, and promotional plans; monitor performance and drive corrective actions.
• Strengthen farmer engagement through insights, demos, and tailored demand-generation initiatives.
• Collaborate with R&D, Sales, and Product Development to define product profiles, trials, and go-to-market readiness.
• Build capability across S&M and RCM teams through training, mentoring, and structured knowledge-sharing initiatives.
• Proven track record in crop management and commercial marketing strategy.
• Experience in handling national-level product launches and portfolio management.
• Strong analytical, leadership, and cross-functional collaboration skills.

Key Competencies

• Strategic thinking & business acumen.
• Farmer and market orientation.
• Leadership and influence across diverse teams.
• Good communication & presentation skills.
• Decision-making with accountability and speed.

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