Marketing Lead Development Specialist

Job Summary

The Marketing Lead Development Specialist is responsible for Analyse lead and campaign data to measure the effectiveness of lead development initiatives, identify trends, and make data-driven recommendations for optimization and perform lead scoring to identify high-potential prospects based on predefined criteria.

This position reports to the Senior Manager, Marketing Operation and is part of the Marketing operation located in Bengaluru, India and will be an on-site role.

Responsibilities

• Lead Nurturing: Collaborate with the marketing and sales teams to develop lead nurturing strategies and campaigns to engage and further qualify prospects who are not yet ready for sales handoff.
• Lead Generation: Contribute to Lead generation by identifying and qualifying prospects besides Marketing Campaigns
• Communication and Collaboration: Coordinate closely with the marketing and sales teams to facilitate seamless lead handoff, ensuring all necessary information is provided and documented.
• Reporting: Generate regular reports on KPI including lead quality, conversion rates, and other relevant metrics to measure the effectiveness of marketing campaigns and identify areas for improvement. Present insights to the Marketing team
• Process Improvement: Continuously evaluate and refine lead qualification processes and criteria including lead scoring, segmentation, and nurturing workflows to optimize lead conversion rates and enhance overall marketing and sales effectiveness.

Requirements

• Bachelor of Science or Master of Science degree in a STEM discipline (Science, Technology, Engineering, or Mathematics), or equivalent.
• Experience: Minimum of 2 years of experience in CRM, Marketing, lead qualification, or related roles, in a Life Science, Medical or B2B environment.
• Strong Analytical Skills: Ability to analyse and interpret data, identify patterns, and make data-driven decisions to optimize lead qualification processes.
• Communication Skills: Excellent verbal and written communication skills to effectively interact with both internal teams and external prospects.

Preferred qualifications

• Proficiency in using CRM (Salesforce.com preferably) and marketing automation tools, as well as a good understanding of sales and Marketing intelligence and prospecting platform

Disclaimer: This job posting has been aggregated from external source. Role details, content, and availability are subject to change. Applicants are advised to confirm the latest information directly on the company website before applying.