Marketing Lead - Customer Value Management
Comviva Technology · Gurugram · onsite · Posted 41d ago
Undisclosed2–4 yrsfulltimeSourced from
About a minute. You'll make an account on the way through.
About this role
Key Responsibilities
Customer Acquisition Lifecycle Management
- Build customer segments using demographic, behavioral, and transaction data
- Design and optimize lifecycle communication across acquisition, activation, usage, repayment, and reactivation stages
- Partner with product and business teams to improve customer journeys and credit education
Campaigns Growth Execution
- Plan and execute SMS, WhatsApp, USSD, IVR, ATL/BTL campaigns across markets
- Design merchant offers, discounts, vouchers, and partnerships to drive usage and engagement
- Own end-to-end campaign execution, tracking, and performance reporting
Analytics, Experimentation Optimization
- Track and improve key KPIs: opt-ins, active users, loan uptake, repeat usage, repayment, and retention
- Run A/B tests, pilots, and growth experiments to continuously improve performance
- Identify new growth opportunities, segments, and offer constructs
What We re Looking For
Experience Skills
- 2-4 years of experience in marketing analytics, CVM, or digital marketing
- Strong analytical mindset with hands-on SQL Python (mandatory)
- Exposure to Pyspark / Big Data is a strong plus
- Experience with telco, retail, banking, fintech, or digital lending campaigns preferred
Mindset Attributes
- Data-driven problem solver with strong business intuition
- Comfortable working in fast-paced, ambiguous startup environments
- High ownership mindset - willing to go beyond role definitions
- Passion for using data to influence customer behavior and business outcomes
Why Join Yabx
- Opportunity to work on large-scale digital lending products impacting millions
- Exposure to emerging markets across Africa, LATAM, and Asia
- Work with global teams across product, analytics, and business
- High ownership role with real visibility and impact
Disclaimer: This job posting has been aggregated from external source. Role details, content, and availability are subject to change. Applicants are advised to confirm the latest information directly on the company website before applying.
Sourced from naukri
Skills
LatamretailCampaignLendingAnalyticsBankingMarketing AnalyticsFintechPysparkPythonCampaign ExecutionSQLCustomer AcquisitionmarketingDigital MarketingBig Data
About Comviva Technology
Comviva Technology
IT Services & Consulting
2.3k+
employees
1999
27 years old
Gurgaon,Haryana
India
₹11.9L PA avg
Avg at Comviva Technology
About
Comviva is one of the global leader in mobile solutions offering digital VAS, mobile finance and customer management solutions for telecom operators, aimed at both retail and corporate users.
Industries
IT Services & ConsultingInternetTelecom
Employee ratings
10 reviews
2.9/ 5
Culture
1.3
Career growth
1.7
Work-life
2.1
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