Marketing Lead - BTL - FMCG

Must-Have Experience:

- Strong ground-level BTL marketing experience

- Hands-on experience in door-to-door marketing - consumer outreach

- Experience in managing and leading a team

- Strong consumer interaction and engagement skills

- Ability to identify and target potential consumers

- Experience in catchment area surveying and market mapping

- Ability to drive surveys through the team to identify the consumer potential-count within a cluster

- Experience in monitoring team performance and tracking KPIs

- Hands-on experience in planning and executing marketing campaigns and promotions

- Strong on-ground execution and team management skills

- Good attitude, ownership, and ability to work in a fast-paced environment

Please prioritize candidates with strong on-ground BTL, consumer outreach, team management, and catchment survey experience.