Marketing Journey Architect

Marketing Journey Architect Description - Job Summary The Journey Architect / Designer is responsible for blueprinting standardized, scalable customer journeys that translate go-to-market strategy into executable, multi-channel programs. This role defines journey structures, builds reusable blueprints, and ensures consistent execution across markets—enabling a “design once, scale many” operating model.

Responsibilities Define Customer Journeys with GTM marketing teams Define end-to-end customer journeys across lifecycle stages (e.g., awareness, consideration, evaluation, decision, advocacy), including triggers, decision points, and progression logic.

Develop Journey Blueprints Create detailed, execution-ready journey blueprints covering: Stage objectives and outcomes

Signals and trigger logic

Channel sequencing and touchpoints

Content and engagement requirements

Standardization & Reuse

Build and maintain a standardized journey framework and pattern library to enable repeatable deployment across markets and segments.

Signal-Driven Orchestration Translate customer and business signals into if/then logic that drives journey activation, movement, and personalization.

Strategy to Execution Translation Convert marketing and sales strategies into operational journey logic that can be implemented in marketing automation and CRM systems.

Governance & Quality Define and enforce standards for journey design, data requirements, and QA to ensure consistency and scalability. Drive adoption of standardized journeys and reduce one-off designs.

Cross-Functional Collaboration

Partner with marketing, sales, data, and activation teams to align journeys with targeting, content, and execution requirements.

Education & Experience Recommended Bachelor’s degree in Marketing, Business, Data/Analytics, Engineering, or a related field

(Advanced degree such as MBA is a plus)

8–12+ years of experience in one or more of the following areas:

Customer journey design / lifecycle marketing

Marketing operations or revenue operations

Demand generation, ABM, or digital marketing

Go-to-market strategy execution

Proven experience in:

Designing multi-touch, cross-channel customer journeys

Working with persona-based and account-based engagement models

Translating strategy into structured logic (decision trees, workflows, rules-based automation)

Familiarity with marketing automation and CRM platforms (e.g., Eloqua or similar)

Strong stakeholder management and facilitation skills, with experience working across marketing, sales, and data teams

Preferred Certifications NA

Knowledge & Skills NA

Cross-Org Skills

Strong cross-functional collaboration Effective Communication Results Orientation Learning Agility Digital Fluency Customer Centricity

Impact & Scope • Impacts function and leads and/or provides expertise to functional project teams and may participate in cross-functional initiatives.

Complexity • Works on complex problems where analysis of situations or data requires an in-depth evaluation of multiple factors.

Disclaimer • This job description describes the general nature and level of work performed in this role. It is not intended to be an exhaustive list of all duties, skills, responsibilities, knowledge, etc. These may be subject to change and additional functions may be assigned as needed by management.

Job - Marketing Schedule - Full time Shift - No shift premium (Mexico) Travel -

Relocation - Equal Opportunity Employer (EEO) - 

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