Marketing Intern

Marketing Interns

Internship Available Locations-

• Wakad Pune Shoppers Stop
• Ahmedabad Shoppers Stop
• Vadodara Inorbit Shoppers Stop
• Bhopal Shoppers Stop
• Seawoods Shoppers Stop
• Malad Shoppers Stop
• Thane Shoppers Stop

About the Role

We are looking for a dynamic and result-oriented professional to drive the Personalization & QR Code-led customer engagement initiative across all stores.

The role will be responsible for driving QR-code scans, converting non-members into First Citizen Club (FCC) members, and ensuring that existing loyalty members receive relevant, personalized offers based on their shopping behaviour and history.

The incumbent will work closely with Retail Operations, Marketing, Loyalty, Technology, CRM and Store HR teams to ensure strong adoption and execution at store level.

Key Responsibilities

1. QR Code & Sales Conversion

• Drive adoption and usage of the QR-based personalized shopping experience across all stores.
• Develop strategies to achieve the targeted 15% QR scan rate.
• Monitor QR scans, customer engagement and sales generated through the initiative.
• Identify gaps at store/cluster level and drive corrective actions.
• Track the business impact of the program and maximize sales conversion.

2. Customer Personalization

• Ensure customers receive relevant and personalized offers based on their shopping history and behaviour.
• Analyse customer purchase patterns and identify opportunities for targeted offers.
• Work with CRM/Marketing teams to improve personalization and customer response.

3. FCC Enrolment

• Drive conversion of non-members scanning the QR code into FCC members.
• Monitor enrolment performance store-wise and team-wise.
• Develop interventions to improve enrolment conversion.
• Partner with store teams to ensure every eligible customer is educated about the experience.

4. Store Execution

• Drive implementation across all stores and ensure consistent execution.
• Train and enable store teams on the QR experience, customer pitch and enrolment process.
• Create communication and engagement mechanisms to improve frontline adoption.
• Conduct regular reviews with Store/Cluster teams.

5. Performance Analytics

• Track key metrics such as:
• QR Scan %
• Number of QR scans
• Sales generated through QR engagement
• FCC enrolments
• Conversion rate
• Average Transaction Value
• Customer engagement
• Store-wise/cluster-wise performance
• Prepare regular dashboards and MIS for senior management.
• Identify trends and recommend actions to improve business performance.

6. Cross-functional Collaboration

• Work closely with Loyalty, CRM, Marketing, Technology, Retail Operations and Finance teams.
• Coordinate with technology teams for resolution of QR/app/system-related issues.
• Provide insights from stores and customers to continuously improve the experience.