Marketing Intern (Content & Digital)

Tips: Provide a summary of the role, what success in the position looks like, and how this role fits into the organization overall.

Responsibilities

Key Responsibilities: 1. Search Engine Optimization (SEO): ● Assist in optimizing website content for better search engine rankings. ● Conduct keyword research to identify high-traffic and relevant search terms. ● Implement on-page SEO strategies, including content optimization, metadata, and internal linking. ● Assist in monitoring and reporting on SEO performance. 2. Search Engine Marketing (SEM): ● Help create and manage paid search campaigns across Google Ads and other platforms. ● Monitor and adjust campaigns for optimal performance. ● Conduct keyword research to improve ad targeting and enhance campaign reach. ● Analyze and report on SEM metrics such as CPC, CTR, and conversion rates. 3. Google Ads (AdWords): ● Assist with the setup, management, and optimization of Google Ads campaigns. ● Create compelling ad copy and perform A/B testing for continuous improvement. ● Optimize budget allocation for maximum ROI. ● Monitor performance and adjust campaigns based on analytics. 4. Meta Ads (Facebook & Instagram Ads): ● Support the creation, execution, and optimization of ad campaigns on Facebook and Instagram. ● Work on audience targeting, ad creatives, and budget management for Meta ads. ● Track campaign performance and adjust strategies based on key metrics. 5. Google Analytics 4 (GA4): ● Assist in setting up tracking and monitoring performance metrics using GA4. ● Help analyze website traffic, user behavior, and conversion data. ● Provide insights into website performance and suggest improvements based on analytics. 6. Campaign Reporting and Analysis: ● Prepare reports on the performance of SEO, SEM, Google Ads, and Meta Ads campaigns. ● Analyze results, identify trends, and provide actionable insights for optimization. ● Track and report on KPIs such as traffic, conversion rates, and ROI. 7. Collaborative Support: ● Work closely with the digital marketing team to brainstorm and execute marketing strategies. ● Assist in other digital marketing projects and activities as needed.

Qualifications

● Proficient knowledge of SEO, SEM, Google Ads (AdWords), Meta Ads (Facebook / Instagram Ads), and Google Analytics 4 (GA4). ● Prior experience or internships in digital marketing, particularly with Google Ads, Meta Ads, SEO, or SEM, will be a significant advantage. ● Strong understanding of digital marketing principles and best practices. ● Excellent analytical skills with the ability to interpret data and drive decisions. ● Basic proficiency in Excel or Google Sheets for reporting and data analysis. ● Good communication skills and attention to detail. ● Creative thinking and a passion for staying up-to-date with the latest trends in digital marketing.

Location: Gurugram

Compensation: 15k Per month

Working days: - 6 (Being 3rd and 4th Saturday Off)