Marketing Intelligence

Company Description Nicomatic is a global designer and manufacturer of innovative interconnect solutions and is recognized among the top 100 connector manufacturers worldwide. The company is also a leading producer of metal dome switching technology, ranking in the top 3 manufacturers in Europe and top 5 globally for man–machine interfaces. Nicomatic focuses on high-reliability, high-performance products used in demanding industries such as aerospace, defense, and industrial electronics. Nicomatic India Electronics Pvt. Ltd. is the Indian subsidiary, supporting local customers while being fully integrated into the global Nicomatic network. Team members benefit from an international, technology-driven environment with strong emphasis on quality, innovation, and collaboration. Nicomatic India, established in 2011, designs and manufactures connectors and electrical harnesses. Supporting the "Make in India" initiative of our government, we inaugurated our manufacturing facility in 2022 to serve our Indian defence sector and explore export opportunities.

Job Statement Nicomatic India is seeking a dynamic and growth-oriented Marketing professional to drive Marketing Intelligence, Technical Marketing, Corporate Events, Branding & Digital Presence, and Supplier Coordination. The role will support the organization’s Make in India manufacturing growth, technology positioning, and customer engagement strategy by strengthening market insights, enhancing brand visibility, and enabling effective communication aligned with business goals. The position will act as a strategic Marketing partner to business and functional leaders. Aligned with: Nicomatic Group France culture → flat organization, ownership & responsibility Nicomatic India culture → human-centric, skill & capability development Indian Defence Industry culture → business, compliance & customer centric

Job Roles & Responsibilities:- Competitor Analysis · Nicomatic Connectors -- Product Families (DMM, EMM, CMM & AMM) · Nicomatic New Range -- OPTIMUS (EN4165), Fiber Optics, Matr’YX · Nicomatic Electronics Range -- Backlight Panels, Control Panels & iCan Picopop PCB Deliverables for Connectors: comparative spec/qualification matrices, standards mapping, price/lead-time corridors, account/program maps (DPSUs/DRDO/private primes/Tier-1s), win/loss drivers, battlecards & playbooks. Deliverables for Electronics: feature/qualification comparison, UI/HMI value props, reliability/MTBF angles, sourcing & partners, and program targeting

Technical Marketing & Product Positioning · Prepare technical content such as product datasheets, application notes, solution brief and support product positioning. · Prepare detailed technical comparison sheets (competitive benchmarking) for connectors, interconnect solutions, and subsystems. · Translate technical specifications into customer-centric value propositions. · Develop product positioning strategies based on performance, reliability, and application use-cases. · Work closely with engineering, R&D, and sales teams to understand product capabilities and customer requirements. · Support customer discussions with technical insights and differentiators. · Enable pre-sales support through technical presentations and product demonstrations.

Corporate Event Management · Plan and execute corporate events such as exhibitions, tech days, seminars, and customer visits. · Coordinate end-to-end event execution including logistics, branding, and stakeholder engagement. · Represent company offerings effectively during industry exhibitions and defence events. · Manage customer hosting at factory including visits, presentations, and experience walkthroughs. · Collaborate with internal teams for product showcasing and demonstration planning. · Evaluate event effectiveness through lead generation, engagement, and conversion metrics.

Branding, Product Marketing & Social Media · Develop and manage company branding aligned with global Nicomatic identity. · Drive product marketing through social media, showcasing connectors, panels, PCB solutions, and subsystem capabilities. · Create and manage product-focused campaigns for awareness and lead generation. · Strengthen employer branding and company visibility in defence and aerospace sectors. · Monitor engagement metrics and continuously improve digital outreach strategies.

Skill set:- Technical Skills · Technical documentation & product comparison sheets · Basic understanding of connectors, PCB & electronics (preferred) · Competitor product benchmarking & technical comparison capability · Connector & interconnect product family understanding · Ability to compare MIL / EN / Aerospace connector standards · Market sizing & opportunity estimation skills (India defence & aerospace) · Industry program tracking (Aircraft, Helicopter, Radar, Tank, Warfare systems) · Pricing trend and value positioning analysis

Business Skills · Willingness to travel frequently & Networking · Strategic thinking & business alignment · Cross-functional collaboration · KPI & metric-driven execution · Stakeholder management (Global + India) · Strategic thinking & market positioning · Event planning & execution · Branding & communication strategy · Business & Strategy Skills · Competitor intelligence frameworks · Market & industry size modelling – India programs · Blue Ocean strategy identification & whitespace mapping · New opportunity scanning across defence platforms · Jugaad innovation mapping (cost-effective adaptation strategies) · Value innovation & Make-in-India positioning support · Cross-portfolio opportunity linking (Connectors + Panels + Displays + PCB) · Strategic insight report preparation for leadership & sales team

Tools & Analytical Skills · Advanced MS Excel · Dashboard & trend visualization · Visual presentation tools – PowerPoint & Canva · Data collection from public tenders, defence news & program source

Behavioral Skills · Human-centric mindset · Ownership with accountability · High integrity & confidentiality · Active listening & communication · Cultural sensitivity (global + Indian context) · Coaching & mentoring approach · Analytical decision-making · Adaptability in flat organization structures · Relationship-building ability · Continuous learning orientation · Creativity & problem-solving · Communication & presentation skills

Qualifications

• Candidates should possess strong Marketing Intelligence and Market Intelligence skills to gather, interpret, and report on market and competitor information.
• Candidates should possess Marketing Analytics skills and Analytical Skills to create data-driven insights, dashboards, and performance analyses.
• Candidates should possess Market Analysis skills to evaluate market size, segmentation, trends, and opportunities.
• Strong proficiency in Excel and/or business intelligence tools (e.g., Power BI, Tableau) for data handling and visualization.
• Excellent written and verbal communication skills to present complex findings in a clear and concise manner.
• Bachelor’s degree in Marketing, Business, Economics, Engineering, or a related field; advanced qualifications in analytics or market research are an advantage.
• Attention to detail, curiosity about markets and technology, and the ability to work collaboratively with cross-functional teams.
• Experience in B2B, electronics, or industrial components sectors is beneficial but not mandatory.

Experience: 5-10+ Years