Marketing Head

Marketing Head

Build demand without bending the truth. Turn field proof into a category.

Company: C-DISC Technologies Pvt. Ltd.
Location: Bengaluru, Karnataka
Experience: 2+ Years
Employment Type: Full-time
Role: Hands-on Marketing Leadership
Reporting To: Founders

About C-DISC Technologies

C-DISC Technologies is a deep-tech construction startup developing innovative and sustainable construction solutions.

Our flagship product, PEN Foundation, is a patented foundation technology designed to reduce excavation, accelerate construction and improve environmental outcomes.

We are scaling from founder-led marketing into a structured growth and brand function, building awareness, demand and market acceptance for an entirely new construction technology category.

Why This Role Exists

We are looking for a Marketing Head who is more than a conventional marketing manager.

You will be a marketer, strategist, experimenter and company builder responsible for establishing PEN Foundation as a recognised solution across the construction industry.

This role combines brand building, demand generation, growth marketing, market experimentation and cross-functional leadership.

You will work closely with the founders, Sales, Partnerships, Engineering and Design teams to turn technical innovation into customer understanding, market demand and repeatable business growth.

Your Load-Bearing Contribution

At C-DISC, we believe every person is load-bearing.

Just as every component contributes to the strength of a structure, every person contributes to building a company that can endure.

As Marketing Head, your contribution is to turn technical proof, field experience, customer insights and founder vision into credible brand positioning, demand-generation systems and scalable growth strategies.

You are expected to build systems that strengthen the company beyond individual campaigns.

Key Responsibilities

• Develop and execute C-DISC's overall marketing strategy, brand positioning and demand-generation plan.
• Build targeted campaigns for developers, architects, contractors, prefab manufacturers, eco-resort operators, institutional customers and strategic partners.
• Establish PEN Foundation as a differentiated construction technology category through compelling, technically accurate communication.
• Own the company's brand identity and communication across the website, LinkedIn, digital platforms, brochures, presentations and industry events.
• Develop effective growth channels through digital marketing, partnerships, architect communities, reference projects and unconventional marketing experiments.
• Convert completed installations, customer outcomes, technical validations and sustainability evidence into engaging case studies, videos, technical explainers and marketing campaigns.
• Build repeatable playbooks for campaigns, product launches, customer research, content creation, lead generation and market expansion.
• Collaborate with Sales and Partnerships to improve lead qualification, CRM integration, conversion tracking and commercial pipeline development.
• Lead marketing associates, interns, designers, freelancers, agencies and external partners as the function expands.
• Manage marketing budgets, evaluate campaign performance and optimise spending based on measurable outcomes.
• Conduct customer and market research to identify emerging segments, customer requirements, competitor positioning and new growth opportunities.
• Build systems, dashboards, templates and operating processes that allow marketing activities to scale efficiently.
• Support cross-functional business initiatives wherever marketing, customer understanding or growth expertise can create measurable value.

Qualifications & Skills

Required

• Minimum 2 years of hands-on experience in B2B marketing, growth marketing, brand building, content strategy or demand generation.
• Strong understanding of digital marketing, content marketing, brand positioning and customer acquisition.
• Proven ability to create and execute marketing strategies rather than simply coordinate campaigns.
• Excellent written and verbal communication, storytelling and presentation skills.
• Ability to translate complex technical information into clear and compelling customer communication.
• Experience managing marketing campaigns, performance metrics and reporting dashboards.
• Familiarity with CRM-driven lead generation, website analytics, email marketing and LinkedIn marketing.
• Strong analytical thinking, creativity, adaptability and ownership.
• Ability to independently build processes, identify opportunities and execute in a fast-moving startup environment.

Preferred

• Experience in construction, infrastructure, real estate, building materials, sustainability, climate tech or deep-tech businesses.
• MBA / PGDM from a Tier-1 institution.
• Experience in a reputed organisation with strong marketing and brand-building practices.
• Founder, co-founder or early-stage startup experience.
• Experience launching new products or developing entirely new market categories.
• Working knowledge of Zoho CRM, Zoho Campaigns, Google Analytics, WordPress, Webflow and marketing automation tools.
• Experience building and mentoring marketing teams.

Key Performance Indicators (KPIs)

Performance will be evaluated based on:

• Demand Generation: Qualified enquiries and marketing-sourced sales opportunities.
• Lead Quality: Relevance of leads, campaign-to-pipeline conversion and coordination with Sales.
• Brand Development: Consistency, credibility and effectiveness of brand communication.
• Campaign Performance: Measurable outcomes, acquisition efficiency and return on marketing investment.
• Content & Case Studies: Quality and consistency of technical marketing assets, project stories and customer proof.
• Growth Experiments: Identification, execution and evaluation of new marketing channels and unconventional growth strategies.
• Systems & Leadership: Creation of repeatable marketing playbooks, reporting systems and effective cross-functional collaboration.

Specific performance targets will be established in consultation with the founders.

Compensation & Benefits

Annual Fixed Salary: 6 LPA

• 50,000 per month gross fixed salary.
• Paid monthly, subject to applicable statutory deductions.

Retention Bonus: 2 Lakh

• Total retention bonus payable over three years.
• Distributed in three tranches, subject to the applicable retention policy and eligibility conditions.

ESOP Opportunity: 4 Lakh

• Indicative ESOP grant value of 4 lakh.
• Subject to the approved company ESOP scheme, grant documentation and vesting conditions over three years.
• ESOPs are equity-linked benefits and are not guaranteed cash compensation.

Compensation Transparency

The proposed package consists of 6 lakh guaranteed annual fixed salary, a 2 lakh retention bonus distributed over three years and an indicative 4 lakh ESOP opportunity vesting over three years.

Retention and ESOP benefits are separate long-term components. They are not additional guaranteed annual cash salary.

What Success Looks Like in the First 90 Days

• Establish a structured 90-day marketing and demand-generation calendar.
• Identify priority customer segments and develop segment-specific positioning and marketing messages.
• Build and document at least two repeatable marketing or go-to-market playbooks.
• Establish CRM-linked tracking of marketing enquiries, lead quality and campaign performance.
• Launch at least one innovative growth experiment with clearly defined success metrics.
• Develop a functioning case-study and reference-project marketing system.
• Create a consistent content and communication strategy across key digital and offline channels.
• Demonstrate independent ownership of marketing initiatives and effective collaboration with Sales, Partnerships and Engineering.

Our Non-Negotiables

• No unverified claims about technical performance, sustainability, project costs or deployment timelines.
• No marketing activity without a defined objective, measurable outcome or meaningful learning.
• No sacrificing long-term brand credibility for short-term attention.
• No dependence on founders for routine marketing decisions and execution.
• No successful strategy left undocumented when it can become a repeatable company process.
• No rigid functional boundaries when a cross-functional growth challenge requires ownership.

Career Growth

Marketing Head Chief Marketing Officer (CMO) Track

This progression is based on demonstrated capability rather than tenure alone.

As C-DISC grows, the role can evolve into company-wide marketing leadership covering brand strategy, category development, demand generation, team building, marketing investment and long-term market expansion.

Selection Process

Shortlisted candidates will be asked to prepare a practical 90-day marketing plan for PEN Foundation, covering:

• Priority target customer segments.
• Brand positioning and demand-generation strategies.
• One conventional marketing campaign.
• One unconventional growth experiment.
• Marketing-to-sales measurement and reporting.
• A repeatable marketing playbook.

We will evaluate strategic thinking, creativity, practical execution ability, commercial understanding and evidence-based decision-making.

How to Apply

Interested candidates can apply through Naukri or send their resume and relevant portfolio to:

[email removed]

Please include examples of marketing campaigns, growth initiatives or business problems you have personally helped solve.

Website: www.cdisctechnologies.com

Join C-DISC Technologies and help build a new standard for sustainable construction.

From soil we rise, faster, stronger, greener.