Marketing Head

Marketing Head:-

Key Responsibilities:-

• Branding and Marketing - Developing, Planning, directing, implementing and coordinating various marketing projects and programs. Manage marketing budgets, develop sales forecasting and product branding plans. Evaluating and developing RTS marketing strategy/ plan and development of branding and corporate identity initiatives. Building brand awareness and positioning including employer branding. Design and implement comprehensive marketing strategies to create awareness of the companys solutions and services. Develop a brand strategy, highly effective marketing campaigns brilliantly targeting ideal customers, making it all happen on time and within budget.
• Digital Initiatives - Oversee corporate website, email marketing, press releases, blogs and provide analytics reviews. Spearhead efforts to increase SEO visibility with innovative social media marketing strategy and content marketing. Develop digital marketing campaigns across multiple platforms. Manage and refine RTS social media presence with responsive design/marketing skills.
• Event Management - Organizing company conferences, trade shows, and virtual events including webinars, podcast etc. Develop innovative ideas for promotional events or activities and organize them efficiently. Plan and execute campaigns for corporate promotion, launching of new product lines, selecting promotional gifts etc. Attend industry trade shows, conferences, client/partner summits and cultivate business contacts. This job requires international travel.
• Research - Conduct market research studies and continually review market trends and changes including activities of competitors and client needs and adjusting the marketing plan if necessary. Conduct general market research to keep abreast of trends and competitor’s marketing movements. Identify new business opportunities. Use research to develop, implement and measure strategies.
• General Management - Manage freelancers, designers and other suppliers, including contract negotiation and management. Set and administer an annual marketing budget. Supporting sales and lead generation efforts. Work with the sales & product teams on brand initiatives. Control budgets and allocate resources amongst projects. Manage and measure marketing campaign costs. Monitor progress and submit performance reports, ability to manage a team and execute projects efficiently. Understanding and developing budgets and finance, including expenditures, research and development appropriations, return-on-investment and profit-loss projections. Report on the effectiveness of marketing campaigns using KPIs. Incorporate marketing efforts into various departments of the chain. Guide the day-to-day activities of the marketing team. Provide tools and materials to enable the sales team to function effectively.
• Content - Responsible for producing valuable content for the company’s website, online presence, editorial design and organizing the company’s publications, blogs, whitepapers , product literature. Present concepts in new ways and from new perspectives with innovative advertising.
• Partnerships/Networking - Coordinate with clients and partners for press releases and joint marketing. Negotiate with media agencies and secure agreements on the production of promotional materials. Constant networking and representing RTS to outsiders media, potential clients, industry partners and build strategic partnerships. Courting potential clients, presenting RTS’ capabilities in the best possible light and make bids for contracts and RFP’s and partnerships. Expand industry partnerships.

Key Skills:-

• Strong Project Management and People Management - You will oversee the marketing department and guide its day-to-day operations, so you’ll be recruiting, and supervising the marketing team including freelancers and consultants. Demonstrate excellent communication and interpersonal skills, stellar people skills towards customers, partners and employees alike. Soft skills such as good attention to detail, versatility and leadership abilities.
• Leadership and Influencing - The role of a marketing director is a creative one, so it’s crucial that you are a good communicator. You will report directly to the CEO and portray your vision and ideas to the executive team. You will also be leading and directing the work of others. Great social presence, particularly on channels like LinkedIn, is important. Be able to transition seamlessly among projects of varying scale, audience, format and distribution channel.
• Analysis - The role calls for continual analysis of market trends and the positioning of both clients and competitors. This analysis provides the foundation for marketing strategies.
• Technical Skills - Experience with UX design, SEO & SEM , Content writing & management, Social media, Responsive design/marketing, Analytics and tech tools.
• 7 Ps of marketing mix - Product, Price, Place, Promotion, People, Process, and Physical Evide