Marketing Head

1. Strategy & Planning

• Develop and implement a comprehensive, data-driven marketing strategy aligned with business goals.
• Define and manage annual marketing budgets, ensuring optimal ROI across all channels.
• Lead market research and competitive analysis to identify growth opportunities.
• Set quarterly and annual KPIs for the marketing function.

2. Brand Management

• Own and evolve the organization's brand identity, tone of voice, and positioning.
• Ensure brand consistency across all touchpoints digital, print, events, and partnerships.
• Oversee development of all marketing collateral, brochures, and communication materials.

3. Digital Marketing & Performance

• Lead SEO, SEM, PPC, email marketing, and paid social media campaigns.
• Oversee website strategy, content marketing, and conversion rate optimization.
• Drive lead generation pipelines and monitor funnel performance with analytics tools.
• Leverage CRM data to optimize customer journeys and retention campaigns.

4. Content & Communications

• Guide content strategy across blogs, social media, newsletters, and video.
• Manage PR activities, media relations, and thought leadership initiatives.
• Ensure timely creation and distribution of marketing content aligned with the academic/program calendar.

5. Team Leadership

• Recruit, mentor, and manage a team of marketing professionals across specializations.
• Foster a culture of creativity, accountability, and continuous improvement.
• Collaborate closely with Sales, Product, and Operations teams.

6. Stakeholder & Vendor Management

• Manage relationships with external agencies, vendors, and media partners.
• Present marketing performance reports to senior leadership and board members.
• Negotiate contracts and media buying plans for maximum value.