Marketing Head

1814Role & responsibilities

1. Leading Kin Marches retail brand marketing to create and maintain the total brand experience for consumers across all Omni-channel touchpoints to generate demand

2. Lead Brand Team to develop annual retail brand marketing plans & calendar (objectives, goal,

strategies, plans, and KPIs)

3. Develop a Marketing & Brand team.

4. Lead Brand Team on execution of retail brand marketing tactics to deliver objectives, goals, strategies & plans

5. Lead & manage agencies and suppliers to create business building advertising & media

6. Accountable for retail brand marketing budget & ROI - media, promotions, events

7. Oversee developing POS & shopper marketing materials, promotions, & coupons

8. Oversee management of Aisle Logic/Exhibit Partners (sales collateral & supplies)

9. Oversee measuring and reporting effectiveness of our retail brand marketing investment & impact of the marketing levers via monthly and annual business reviews

10 . Oversee Brand Team to monitor in-market results ($, Volume, shipments)

11. Direct Brand Team on measuring and improving Marketing ROI

12. Direct Brand Team in assessing the business environment, competitors, customers, market trends, and implications to the business and making recommendations

13. Understand how key drivers are impacting business results

14. Oversee reporting results, recommend actions and gain approval of actions, based on in-market results and key drivers to grow business / close gaps

15. Guide and direct Brand Team in prioritizing marketing initiatives and actionable tasks to improve business results based on insights

16. Guide and direct Brand Team to adjust marketing tactics to capture the opportunities and close gaps

17. Continuous improvement of day to day retail brand marketing and category activities

18. Build a strong contact network across Business Units, Innovation, Sales, and cross functional category teams

Preferred candidate profile

Qualification : MBA in Marketing / Post graduate in Materials Management (Full time)

Experience : At least 5 to 7 yea rs of experience in a similar position, African exp & English & French.

Key Competencies :

Retail experience mandatory.

Computer Skills: Microsoft Office applications with advanced skills in PowerPoint, Excel and Word

Communication Skills: Excellent verbal and written skills a must

Proven cross-functional leading and strategic influencing

Ability to analyze syndicated data and provide insights

Demonstrated bias for action and ability to manage projects independently from start to finish