Marketing Head
Harmony Infra Ventures Ghaziabad · Ghaziabad · onsite · Posted 33d ago
About a minute. You'll make an account on the way through.
About this role
Job Description Head of Marketing
Designation: Head Marketing / Marketing Head
Department: Marketing
Industry: Real Estate
Reporting To: Founder / Director
Location: Indirapuram, Ghaziabad
Experience: 1218+ Years
Employment Type: Full-Time
About the Role
We are looking for an experienced and result-oriented Marketing Head to lead the company's overall marketing strategy and brand growth across real estate projects.
Candidate will be responsible for developing and executing digital and offline marketing strategies, project branding, lead generation, campaign management, customer acquisition, and brand positioning. The candidate should have strong exposure to the real estate industry and understand the complete property marketing lifecycle.
Key Responsibilities
1. Marketing Strategy & Planning
2. Digital Marketing & Lead Generation
3. Brand Management
4. Project Marketing
5. Market Research & Competition
6. Sales & CRM Coordination
7. Agency & Vendor Management
8. Marketing Budget & ROI
Key Performance Indicators (KPIs)
- Qualified leads generated
- Cost per lead (CPL)
- Marketing ROI
- Project-wise sales contribution from marketing
- Brand awareness and engagement
- Digital campaign performance
- Marketing budget utilization
- Project launch performance
- Website and social media growth
Educational Qualification
- Bachelor's degree in Marketing, Business Administration, Mass Communication, or a related field.
- MBA/PGDM in Marketing will be preferred.
Experience & Skills
- 12+ years of marketing experience, preferably in the real estate industry.
- Strong understanding of real estate marketing and lead generation.
- Experience managing digital marketing campaigns and agencies.
- Strong analytical and data-driven approach.
- Excellent communication, presentation, and negotiation skills.
- Strong leadership and team-management capabilities.
- Ability to manage multiple projects and campaigns simultaneously.
- Good understanding of CRM, marketing analytics, and performance marketing tools.
Preferred Candidate
The ideal candidate should have:
- Prior experience with a real estate developer/builder.
- Experience handling end-to-end project marketing.
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