Head of Marketing – B2B SaaS / CPaaSLocation: ChennaiExperience: 10–20 yearsCTC: 18–25 LPARole OverviewWe are looking for a senior marketing leader to lead the end-to-end marketing function for a growing B2B SaaS/communications technology company.The ideal candidate should currently be leading the marketing function and have a strong track record in building demand, pipeline and revenue through marketing.Key ResponsibilitiesOwn the overall marketing strategy and executionDrive demand generation and predictable inbound pipelineBuild and optimise MQL SQL Revenue funnelLead performance marketing, SEO, content and digital initiativesOwn positioning, brand and product marketingDevelop GTM strategies and sales enablementTrack CAC, CPL, ROI, conversion and marketing-sourced revenueBuild and lead the marketing teamWork closely with sales and leadership on revenue goalsIdeal CandidateCurrently heading/owning marketing in a B2B SaaS / CPaaS / Cloud Telephony / B2B technology company10–20 years of relevant experienceStrong hands-on demand generation and revenue marketing experienceExperience building/scaling marketing functions in a growth-stage companyExposure to India and/or global B2B marketsStrong understanding of CRM, marketing automation and analyticsChennai-based or willing to relocateCompensation: 18–25 LPA, depending on experience and fit.Sourced from naukri
