Marketing Head

We are looking for a Growth-Oriented Marketing Manager who will own and drive ProofHub's digital growth across global markets. The ideal candidate understands paid + organic marketing deeply, has experience in B2B SaaS, and knows how to align marketing strategy with revenue outcomes.

The candidate will have responsibilities across the following functions:

Growth and Revenue Ownership:

• Own key growth metrics: Sign-ups, MQLs and SQLs, trial-to-paid conversion, CAC, and funnel conversion rates.
• Drive strategies to increase qualified sign-ups, product adoption, and revenue contribution from marketing.
• Build scalable acquisition systems across channels.
• Ensure growth is sustainable and ROI-driven.

Digital Marketing Leadership (Paid + Organic):

• Plan and optimise global campaigns across Google Ads and retargeting platforms.
• Continuously improve CAC and ROAS.
• Conduct A/B testing across ads, landing pages, and messaging.
• Lead SEO strategy (technical + content-driven).
• Drive high-intent traffic through content marketing.
• Build long-term inbound growth systems.
• Optimise website funnels and landing page conversions.

Sales Collaboration and Revenue Alignment:

• Work closely with the Sales team to define MQL and SQL criteria, improve lead quality, and reduce lead leakage.
• Analyse MQL and SQL Revenue conversion data.
• Identify bottlenecks in the sales funnel.
• Ensure marketing campaigns support sales objections and use cases.
• Collaborate on case studies, sales enablement content, and target account campaigns (if applicable)
• Align messaging across website, ads, and sales conversations.

Content and Messaging Strategy:

• Define positioning and messaging frameworks.
• Oversee blog strategy, landing pages, campaign messaging, and product communication
• Ensure content supports SEO, conversion, and sales enablement.
• Maintain brand consistency globally.

Team Leadership and Cross-Functional Management:

• Lead and mentor the digital marketing and content team.
• Set clear KPIs and accountability systems.
• Translate business goals into measurable marketing deliverables.
• Work closely with the product team, sales team, and leadership.

Data, Reporting and Optimisation:

• Build performance dashboards.
• Track marketing contribution to revenue.
• Monitor: CAC, conversion rates, LTV: CAC ratio, channel-wise performance, etc.
• Present actionable insights to leadership.
• Make data-backed budget allocation decisions.

Requirements:

• 5-8+ years in Digital/Growth Marketing.
• Minimum 2-3 years in B2B SaaS marketing.
• Proven track record of driving sign-ups and revenue growth.
• Experience working closely with Sales teams.
• Strong understanding of funnel metrics and revenue analytics.
• Experience managing multi-channel global campaigns.
• Hands-on mindset with strategic thinking ability.

Good to Have:

• Growth mindset
• Revenue-oriented thinking
• Strong analytical ability
• Leadership and team management
• Cross-functional collaboration
• Decision-making under pressure