Marketing Head

Key Responsibilities:

1. Brand & Marketing Strategy
• Develop and execute the overall marketing strategy aligned with business and revenue goals
• Define and strengthen brand positioning, communication, and customer perception
• Lead annual marketing calendars, campaign planning, and launch strategies
• Ensure consistency across digital, retail, marketplace, and offline communication
• Drive storytelling and premium brand aesthetics across all channels.
2. Revenue & Growth Ownership
• Drive omnichannel revenue growth across:
o Website / D2C
o Amazon & marketplaces
o Retail and offline channels
• Monitor and optimize:
o CAC
o ROAS
o Conversion rates
o Repeat purchase metrics
o Marketing efficiency
• Build performance dashboards and reporting systems
• Optimize marketing spends for measurable ROI and business impact
3. Agency & Creative Management
• Manage external creative, media, and performance marketing agencies
• Review campaign strategy, content quality, and execution standards
• Ensure timely delivery of campaigns, creatives, and communication assets
• Conduct regular agency performance reviews and strategic planning discussions
4. E-commerce & Marketplace Leadership
• Work closely with the E-commerce & Marketplace Manager to:
o Improve conversion and merchandising
o Drive marketplace growth
o Plan promotions and product launches
o Improve digital customer journeys
• Monitor online business performance and customer behavior
• Align marketplace strategy with overall business objectives
5. CRM & Customer Experience
• Lead retention and repeat-purchase strategies
• Oversee:
o Email marketing
o WhatsApp marketing
o Loyalty programs
o Customer engagement initiatives
• Improve customer lifecycle communication and segmentation
• Build premium customer experiences aligned with the brand
6. Cross-functional Collaboration
• Coordinate with:
o Sales teams
o Product teams
o Operations
o Retail teams
o Founders / Leadership
• Align inventory, launches, pricing, and promotions with marketing initiatives
• Ensure seamless coordination between brand, commerce, and customer experience.

Ideal Candidate Profile:

• 8–12 years of experience in:
o Premium / luxury retail
o Lifestyle brands
o Fashion / Home dcor / D2C brands
• Strong understanding of:
o Brand strategy
o Performance marketing
o CRM & retention
o E-commerce ecosystems
o Marketplace growth
• Experience managing agencies and cross-functional teams
• Commercially strong with analytical decision-making ability
• Strong aesthetic sense and storytelling capability
• Entrepreneurial mindset with ownership orientation