Marketing Head

1. Job Purpose (Role Objective).

To lead and manage the complete lifecycle of the portfolio by driving marketing strategy, brand growth, digital initiatives, and new product development, ensuring achievement of revenue, profitability, and market share objectives aligned with the companys overall business goals.

2. Key Responsibilities (6–10 action-oriented responsibilities — NOT targets)

• Lead the overall marketing strategy and execution for the coffee portfolio, including 4Ps (Product, Price, Place, Promotion).
• Drive brand-building initiatives across traditional and digital platforms to strengthen market presence.
• Plan and manage annual marketing and digital strategies, including A&P budgets.
• Own and manage portfolio P&L up to net contribution, ensuring profitability and growth.
• Identify market opportunities and lead new product development, including pricing, packaging, and go-to-market strategies.
• Lead cross-functional collaboration with Sales, Supply Chain, Procurement, Production, and Finance for project execution.
• Work closely with Trade Marketing and Sales teams to drive distribution, sales growth, and market share.
• Conduct competitive analysis, including benchmarking, pricing, and promotional strategies.
• Drive topline growth through sales analysis across geographies and SKU performance.
• Lead and manage external agencies (advertising, digital, PR, research, media) for brand communication and campaigns.