Marketing Head

Role & responsibilities :

1. Marketing Strategy & Planning

• Develop the overall marketing strategy for the company and individual real estate projects.
• Prepare annual, quarterly, and project-wise marketing plans and budgets.
• Develop project positioning, USPs, messaging, and go-to-market strategies.
• Ensure marketing strategies are aligned with sales targets and business objectives.
• Develop brand guidelines, communication themes, campaign concepts, and marketing collateral.
• Manage brand reputation and market perception.

2. Lead Generation & Customer Acquisition

• Drive qualified lead generation through digital, offline, outdoor, referral, channel partner, and other marketing initiatives.
• Develop strategies to improve lead quality, conversion rates, and customer acquisition costs.
• Work closely with the Sales team to ensure marketing-generated leads are effectively converted.
• Monitor the complete marketing-to-sales funnel and identify areas for improvement.

3. Digital Marketing & Campaign Management

• Lead digital marketing across Google, Meta, YouTube, social media, websites, portals, and other relevant platforms.
• Oversee performance marketing campaigns and optimize CPL, CPA, ROAS, lead quality, and conversions.
• Ensure project websites and landing pages are optimized for lead generation.
• Track digital performance through analytics and marketing dashboards.
• Conceptualize and execute launch campaigns, festive campaigns, project promotions, events, and tactical sales campaigns.
• Manage 360-degree campaigns covering digital, print, outdoor, radio, events, PR, influencers, and other relevant media.
• Develop campaign calendars and ensure timely execution.
• Evaluate campaign performance and ROI.

4. Creative & Content Management

• Lead creative agencies, designers, copywriters, photographers, videographers, and other marketing partners.
• Approve marketing creatives, brochures, presentations, videos, advertisements, social media content, and project collateral.
• Ensure all communication reflects the project's positioning and target customer profile.
• Develop effective media plans based on project objectives and target audience.
• Negotiate with media agencies, publications, outdoor vendors, digital platforms, and other suppliers.
• Ensure optimum utilization of marketing budgets and maximum ROI.

5. Real Estate Portal & Channel Marketing

• Manage project presence on major real estate portals and relevant property platforms.
• Develop co-marketing initiatives with channel partners and brokers.
• Monitor portal performance, lead quality, and cost per lead.
• Work with the sales/channel team to maximize business generated through marketing partnerships.

6. Events & Activations

• Plan and execute project launches, exhibitions, broker meets, customer events, property showcases, and promotional activities.
• Develop innovative on-ground activations to generate qualified prospects.
• Measure event ROI and lead conversion.

7. PR & Corporate Communications

• Develop PR strategies to strengthen the company's reputation and project visibility.
• Coordinate with PR agencies and media houses.

8. Budget & ROI Management

• Prepare and manage the annual/project-wise marketing budget.
• Track marketing spends against approved budgets.
• Measure ROI across different marketing channels.
• Reallocate budgets based on performance and business requirements.

9. Sales & CRM Coordination

• Work closely with the Sales and CRM teams to understand lead quality, customer feedback, objections, and conversion challenges.
• Establish regular marketing-sales review meetings.
• Analyze lead funnel data and develop strategies to improve conversion.
• Support sales teams with relevant marketing tools and collateral.

Preferred candidate profile

• Bachelor's/Master's degree in Marketing, Business Administration, or related field.
• 1015+ years of relevant marketing experience, preferably in real estate.
• Strong understanding of residential/commercial real estate marketing.
• Proven experience in project launches and lead-generation campaigns.
• Strong knowledge of digital and performance marketing.
• Experience managing agencies, vendors, budgets, and marketing teams.
• Strong analytical, strategic, negotiation, and communication skills.
• Commercially driven with a strong understanding of the relationship between marketing and sales.