Marketing Head (West & South Zone)

Job Description Marketing Head

South & West India

Designation: Marketing Head South & West India
Function: Marketing
Location: South & West India

Key Responsibilities

• Responsible for formulating and driving the complete regional marketing strategy and programs for delivery of Top Line, Margins, Market Share, Brand Equity and overall business growth across South & West India.
• Develop and execute customer, influencer and user-driven marketing strategies and campaigns to create market demand, strengthen brand preference and positively impact the company's brand equity across the region.
• Own the regional brand strategy, positioning and communication, ensuring consistent brand visibility while adapting marketing initiatives to regional market dynamics.
• Manage a diversified portfolio of products across B2B and B2C segments, with responsibility for product growth, market penetration, portfolio optimization and identification of new business opportunities.
• Lead innovation and renovation initiatives by identifying evolving customer needs, market gaps, emerging applications and competitive opportunities.
• Develop and execute Go-to-Market (GTM) strategies for new product launches, including product positioning, pricing inputs, communication, channel activation and market introduction.
• Drive market development initiatives across key states, cities and customer segments to expand the company's presence and increase penetration in existing and emerging markets.
• Build and strengthen relationships with key Architects, Interior Designers, Contractors, Dealers, Distributors, OEMs, Furniture Manufacturers, Builders and other influencers to enhance product specification and brand preference.
• Partner closely with the Sales and Business teams to translate business priorities into effective marketing plans and ensure strong execution at the market level.
• Lead regional trade marketing, BTL activities, exhibitions, dealer meets, influencer programs, product demonstrations, workshops and other market activation initiatives.
• Develop and monitor the regional marketing budget, ensuring optimum utilization of resources and measurable ROI from marketing investments.
• Drive consumer and market insights through market research, customer feedback, competitor analysis and field intelligence, converting insights into actionable marketing strategies.
• Monitor competitor products, pricing, communication, campaigns, channel initiatives and market strategies, and develop appropriate response strategies.
• Establish and track key marketing metrics and dashboards, including brand health, market share, demand generation, campaign effectiveness, product performance and marketing ROI.
• Lead and mentor the regional marketing team, building a high-performance, insight-driven and execution-oriented marketing culture.
• Collaborate with Product, Sales, Finance, Supply Chain, Digital and Corporate Marketing teams to ensure seamless execution of regional business and marketing priorities.

Key Deliverables / KPIs

• Top Line & profitable growth
• Market Share growth
• Brand Equity & Brand Awareness
• Demand Generation
• Product/Portfolio Growth
• New Product Launch Success
• Customer & Influencer Engagement
• Market Penetration
• Marketing ROI
• B2B & B2C Business Development
• Regional Marketing Effectiveness
• Innovation & Renovation Pipeline
• Marketing Budget Management