Marketing Head Pharma

Position : Marketing Head

Location: Mumbai

Position Summary :

The Marketing Head will be responsible for leading the marketing strategy, portfolio growth, brand performance, and lifecycle management of the Gastroenterology business. The role will drive market leadership through strategic planning, customer-centric initiatives, new product launches, and effective cross-functional collaboration while ensuring achievement of business objectives and sustainable growth.

Key Responsibilities :

• Develop and execute the overall marketing strategy for the portfolio in alignment with business objectives.
• Lead brand planning, portfolio management, and lifecycle strategies to maximize market share, revenue growth, and profitability.
• Drive annual marketing plans, product positioning, promotional campaigns, and customer engagement initiatives.
• Identify emerging market opportunities, therapy trends, unmet patient needs, and competitive threats within the Gastroenterology segment.
• Lead new product planning, launch readiness, and commercialization strategies for pipeline products.
• Analyze prescription trends, market intelligence, competitor activities, and customer insights to formulate effective business strategies.
• Partner closely with Sales, Medical Affairs, Regulatory Affairs, Training, Market Research, and Commercial Excellence teams to ensure successful execution of marketing initiatives.
• Develop scientific and promotional communication strategies targeted at Gastroenterologists, Physicians, and other key healthcare professionals.
• Engage with Key Opinion Leaders (KOLs), medical experts, and external stakeholders to strengthen brand advocacy and scientific leadership.
• Manage marketing budgets effectively and ensure optimal return on investment for all promotional activities.
• Drive digital marketing initiatives, omnichannel engagement strategies, and innovative customer outreach programs.
• Monitor brand performance through key business metrics and implement corrective actions to achieve growth objectives.
• Build and mentor a high-performing marketing team while fostering a culture of innovation, accountability, and execution excellence.
• Support business development initiatives, portfolio evaluations, and licensing opportunities.

Key Requirements :

• Bachelor's degree in Pharmacy, Life Sciences, Medicine, or related discipline.
• MBA (Marketing/Pharmaceutical Management) preferred.
• Proven experience in leading brands, portfolios, and marketing teams within the pharmaceutical industry.
• Strong understanding of product lifecycle management, brand strategy, market access, physician engagement, and commercial planning.
• Demonstrated success in launching products and driving business growth in competitive therapy areas.
• Excellent leadership, communication, analytical, and stakeholder management skills.