Marketing Head - Food/FMCG
Vesat Management Consultants · Not specified · onsite · Posted 25d ago
About a minute. You'll make an account on the way through.
About this role
Role & Responsibilities:
Strategic Marketing:
- Develop and implement short-term and long-term marketing strategies aligned with business objectives.
- Create annual marketing plans, campaigns, and promotional calendars.
- Identify new market opportunities and growth initiatives.
- Monitor industry trends and competitor activities.
Brand Management:
- Build and strengthen the company brand identity.
- Ensure consistency in brand communication across all channels.
- Manage product positioning, packaging, and brand visibility.
- Plan and execute brand-building initiatives.
Product Marketing:
- Develop go-to-market strategies for new product launches.
- Collaborate with Product Development, Sales, and Operations.
- Conduct market analysis to identify customer needs and product opportunities.
Digital Marketing:
- Oversee digital marketing strategy across social media, websites, SEO, SEM, email marketing, and online advertising.
- Monitor digital campaign performance and optimize ROI.
- Drive customer engagement through digital platforms.
E-commerce Sales:
- Develop and execute the company e-commerce strategy to drive online sales growth and enhance digital brand presence.
- Oversee end-to-end operations across the company website and leading e-commerce and quick-commerce platforms.
- Manage relationships with e-commerce marketplaces, online distributors, and channel partners to maximize sales and market reach.
- Monitor online product listings, pricing, promotions, digital shelf visibility, and content to ensure brand consistency and competitiveness.
- Track and analyze key e-commerce performance metrics, including sales, traffic, conversion rates, customer acquisition, and return on investment.
- Collaborate with Sales, Supply Chain, Operations, and Customer Service teams to ensure product availability, timely order fulfillment, and excellent customer experience.
Preferred Candidate Profile:
- MBA in Marketing from a B-Class / Tier-2 business school.
- Additional postgraduate qualifications or certifications in Sales, Marketing, Digital Marketing, Brand Management, or E-commerce will be an added advantage.
- Languages: Fluent English, Malayalam (Other north and south Indian languages would be additionally advantageous).
- Experience in FMCG / FOOD Industry.
Contact:
ES Satheesan, [phone removed]
Sourced from iimjobs
Skills
About Vesat Management Consultants
Vesat Management Consultants
Recruitment
23
employees
2006
20 years old
Kochi
India
₹9.7L PA avg
Avg at Vesat Management Consultants
About
Changes in cutting edge technology, management and organizational dynamics have lead the market and industrial scenario stretch their resources much and beyond the limits. It becomes more and more difficult to find useful man power required for every corporate setting. At VESAT we use our cross functional skills and 20 years of experience and knowledge of the industry to provide optimal manning solutions for our patrons and esteemed clients. We carefully gauge the specific requirements of and deliver the profiles ideally suited for your organization.
We recruit if and only if the candidate can deliver meritorious achievement towards the growth of the organization. Our recruitment team’s core values – integrity, quality, team work and timely delivery makes us a worthy partner in your search for manning solutions. We make sure there is highest degree of correlation between the employer and the prospective candidates at all times.
Our vision and mission has always been end to end delivery of a given job profile after proper assessment, evaluation and careful value addition. Customer satisfaction is the core value that we never compromise on. Our dedication and commitment to quality is undeterred under any circumstance. Innovation and continuous improvement is the VESAT’s personal motto that we always abide by.
We have high integrity and deep respect for each and every individual client of ours. Our devotion to excellence, open and effective communication has made us the best in the recruitment industry.
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