Marketing Head/ Digital marketing head
Mahachai · Nagpur · onsite · Posted 1d ago
About a minute. You'll make an account on the way through.
About this role
Role & responsibilities
-Develop and execute marketing strategies aligned with business growth and revenue targets.
- Manage performance marketing campaigns across Meta Ads and Google Ads.
- Generate qualified franchise leads and improve lead conversion.
- Lead social media, content marketing, influencer campaigns, and brand promotions.
- Plan new outlet launches, local store marketing, and customer acquisition campaigns.
- Manage SEO, website optimization, CRM, WhatsApp marketing, and customer retention initiatives.
- Lead the marketing team, creative resources, and external agencies.
- Monitor marketing budgets, CPL, lead quality, campaign ROI, and other business KPIs.
- Coordinate with sales, franchise development, and operations teams to achieve growth targets.
-Outlet Branding activity
-Offline brand level activity
- Online product sale
Preferred candidate profile
- 5-8 years of marketing experience, preferably in QSR, F&B, retail, hospitality, or franchising.
- Minimum 2 years of team management or leadership experience preferred.
- Strong hands-on understanding of Meta Ads, Google Ads, lead generation, and brand building.
- Experience in franchise marketing and multi-location business growth is an advantage.
- Good analytical, communication, leadership, and budget management skills.
Sourced from naukri