Marketing Head - D2C Omni Channel - Pet Care

Location: Delhi

Group: Marketing

Degree of Travel required: Medium

Strategic Priorities:

The Head of Marketing will lead the end-to-end brand marketing strategy as well as execution across the D2C omni-channel ecosystem - own website/app, marketplaces, and our own offline retail centers. This role will also be responsible for building brand identity, new customer acquisition, retention, growth marketing, and ROI-led performance, driving sustainable business growth and strong brand equity.

Key stakeholders: External, Internal

Reporting structure:

Role directly reports to: CEO (Zigly)

Essential Qualifications: MBA / Post-Graduate degree in Management - Marketing

Essential Experience:

- 10 - 15 years of experience in marketing leadership roles, in D2C omni channel (both offline retail and e-commerce) or consumer brands

- Ideally working as the head of marketing handling both ATL and BTL activities

- Experience scaling brands across digital and offline channels

- Track record of building high-impact marketing teams and platforms

Functional Competencies:

- Strong D2C omni-channel marketing expertise

- Proven brand-identity building and growth marketing experience

- Deep understanding of digital marketing, marketplaces, and CRM

- Strong analytical mindset with ROI and performance orientation

- Excellent leadership, communication, and stakeholder management skills

- Ability to thrive in a fast-paced, high-growth environment

Key Responsibilities:

1. Marketing Strategy Leadership:

- Define and execute the overall marketing vision and roadmap aligned with business growth objectives.

- Build a full-funnel marketing strategy covering awareness, acquisition, engagement, retention, and advocacy.

- Lead and mentor a multi-functional marketing team across brand, performance, CRM, content, and partnerships.

2. Brand Communication:

- Own the brand positioning, messaging, and visual identity across all consumer touchpoints.

- Drive integrated brand campaigns across digital, social, influencer, offline, and experiential channels.

- Ensure consistent brand voice and storytelling across platforms.

3. Performance and Growth Marketing:

- Lead digital performance marketing (paid search, social, marketplaces, affiliates) with strong ROI focus.

- Own customer acquisition cost (CAC), ROAS, LTV, and funnel conversion metrics.

- Scale growth through experimentation, A/B testing, and data-driven optimization.

4. Omni-Channel and Marketplace Marketing:

- Develop tailored marketing strategies for D2C platforms, marketplaces, and offline channels.

- Collaborate with category and sales teams on launch campaigns, promotions, and seasonal pushes.

- Drive traffic, conversion, and sell-through across channels while maintaining pricing and brand integrity.

5. Customer Retention and CRM:

- Build and scale CRM and lifecycle marketing across email, WhatsApp, push, SMS, and loyalty programs.

- Improve repeat purchase rates, engagement, and customer lifetime value (LTV).

- Leverage first-party data to personalize communication and offers.

6. Data, Analytics and Marketing ROI:

- Establish strong marketing analytics, dashboards, and attribution models.

- Track and optimize marketing spends to ensure high ROI and business impact.

- Use consumer insights to continuously refine marketing strategy.

7. Cross-Functional Collaboration:

- Partner closely with product, category, supply chain, tech, finance, and CX teams.

- Support new product launches, category growth, and expansion initiatives.

- Work with leadership on business planning and growth forecasting.

8. Budget and Agency Management:

- Own the annual marketing budget, allocation, and performance tracking.

- Manage external agencies, media partners, creators, and vendors.

- Ensure cost efficiency without compromising impact.

Success Profile:

- Design and execution of brand strategy and building brand identity

- Strong brand awareness and consideration across target audiences

- Scalable, efficient customer acquisition with improving unit economics

- High customer engagement, retention, and lifetime value

- Measurable marketing ROI aligned with business growth

Industry Preference:

- Pet Care/ Pet Retail - Ecommerce (Strongly preferred)

- E-commerce/ D2C and Retail/ Modern Trade (FMCG, Consumer Goods, Beauty and Wellness)

- Omni Channel Lifestyle or Specialty

Languages required: English, Hindi