Marketing Head Chain of AI Skilling Center

Job Title: Marketing Head Chain of AI Skilling Center

Location: India (Kolkata with travel) | Reports to: CEO | Type: Full-time, Leadership role

About the Role

We are seeking a visionary Marketing Head with proven expertise in the education, training, or ed-tech sector. This leader will design and execute the national marketing strategy, positioning our AI & Robotics Skilling Centers as the premier destination for AI-driven skilling and innovation. The incumbent will combine strategic foresight with hands-on execution, ensuring rapid scale-up and strong brand equity across India.

Key Responsibilities

• Go-to-Market Strategy: Architect and implement the launch and fast ramp up plan, driving aggressive growth and achieving targeted capacity utilization for the nation-wide centers.
• Targeted Campaigns: Build tailored funnels for key target segments for the Skilling Centers.
• Budget Optimization: Manage the marketing and ramp-up budgets ensuring maximum ROI in learner acquisition and brand development.
• Brand Positioning: Establish the brand as a Makers Lab, not just a training institute, but a hub for incubation, prototyping, and industry collaboration.
• Omnichannel Marketing: Drive digital performance campaigns, forge partnerships with engineering colleges, lead B2B outreach for corporate re-skilling, and oversee grassroots promotions at the local level.
• Analytics & Insights: Track customer acquisition costs, cost per enquiry, center-level profitability and other metrics to ensure sustainable growth.

Requirements

• Education Sector Expertise: 5+ years in marketing leadership roles within computer-based education, higher-ed, or professional skilling.
• Preference will be given to candidates with proven experience in acquiring students from Engineering colleges for professional courses.
• Hands-on Leadership: A “player-coach” who can both lead strategically and execute tactically.
• B2C Acumen: Proven success in student acquisition funnels.
• Data-Driven Mindset: Strong grasp of unit economics and other performance metrics to drive profitability.
• Innovative Thinker: Ability to position the brand uniquely in a crowded education market.
• The right candidate should have technology background, preferably an engineer.

Why This Role

It’s an opportunity to shape the future of AI & Robotics skilling in India, build a national brand from the ground up, and directly impact thousands of careers. You’ll be working at the intersection of education, technology, and incubation, with the freedom to innovate and the responsibility to deliver.