Marketing & Growth Manager

Role & Responsibilities

• Develop and execute NeoSnax's overall marketing and growth strategy.
• Drive customer acquisition, app downloads, first orders, repeat orders, and customer retention.
• Plan and manage digital, social media, offline, campus, event, and partnership campaigns.
• Develop lead-generation and lead-nurturing workflows for customers and food-business partners.
• Improve lead quality, conversion rates, and lead-to-deal/onboarding conversion.
• Develop positioning, messaging, and value propositions for different customer and business segments.
• Work closely with sales, business development, digital marketing, telecalling, product, and operations teams.
• Build scalable systems for follow-ups, remarketing, referrals, CRM, and customer engagement.
• Develop strategies for restaurant, caf, bakery, hotel, and other food-business onboarding.
• Identify and develop strategic partnerships with businesses, colleges, institutions, and organizations.
• Plan and execute campus marketing and customer acquisition initiatives.
• Analyze marketing funnels and identify bottlenecks in acquisition, nurturing, conversion, and retention.
• Track marketing KPIs including CAC, conversion rate, retention, revenue, and campaign ROI.
• Conduct marketing experiments and optimize campaigns based on performance data.
• Prepare marketing reports and provide actionable growth recommendations.
• Ensure marketing activities are aligned with business objectives, revenue, and market expansion.
• Take ownership of marketing initiatives from strategy and planning through execution and measurement.

Preferred Candidate Profile

• 25 years of experience in Marketing, Growth Marketing, Digital Marketing, Business Development, or a related field.
• Experience in startups, FoodTech, Internet, E-commerce, SaaS, marketplaces, hospitality, retail, or consumer technology is preferred.
• Strong understanding of marketing funnels, lead lifecycle management, customer acquisition, conversion, and retention.
• Experience in developing and managing lead-generation and lead-nurturing processes.
• Strong knowledge of digital marketing, social media, performance marketing, CRM, and marketing analytics.
• Experience working with sales and business development teams to improve conversions.
• Strong analytical mindset with a focus on ROI, revenue, and measurable business outcomes.
• Excellent communication, presentation, negotiation, and relationship-building skills.
• Ability to develop strategic marketing plans and convert them into actionable campaigns.
• Experience in partnership development, campus marketing, events, or offline marketing is an advantage.
• Ability to work independently and coordinate effectively with cross-functional teams.
• Entrepreneurial mindset with strong ownership and problem-solving ability.
• Comfortable working in a fast-paced startup environment where responsibilities may evolve with business growth.
• Candidates who can demonstrate measurable results in customer acquisition, lead conversion, revenue growth, or campaign performance will be preferred.
• English and Malayalam proficiency required; Hindi is an added advantage.