Marketing Generalist, B2B SaaS

Marketing Generalist, B2B SaaS

PitchSense · GTM Team

About PitchSense and this role

PitchSense is the deal readiness and acceleration platform for AI-native sales and partner teams. We're a small team that ships fast and leans on AI to do more with fewer people.

We're hiring a marketing generalist who can own content end-to-end: write, create, distribute and measure. You'll own the content that represent PitchSense everywhere a buyer meets us: website, blog, LinkedIn, and outbound. You'll build the workflows that get that content made, repurposed and distributed. Ultimately, you'll measure the content performance and iterate.

What you'll do

Content (50%)

• Website: Write and refresh homepage, product, use-case, pricing and landing-page copy. Work with design to test messaging and improve conversion.
• Blog and SEO: Plan and publish a steady cadence of posts (how-tos, thought leadership, comparison and use-case pages). Do keyword research, brief and edit freelancers or AI drafts, and own on-page SEO.
• Social: Run the company LinkedIn (and X, if relevant) and ghostwrite for founders. Build a weekly posting rhythm that turns product updates, customer wins and opinions into posts people engage with.
• Outreach copy: Write cold email and LinkedIn sequences with the sales team, by persona and segment. Iterate on subject lines, hooks and CTAs using reply and meeting data.
• Sales and product marketing assets: One-pagers, case studies, battlecards, launch announcements and newsletter content.
• Voice and positioning: Keep messaging consistent across channels and maintain a simple brand voice and messaging guide.

Automation and AI distribution (50%)

• AI-assisted production: Build reusable prompts, custom GPTs/Claude projects and templates so drafts, briefs and variants come out on-brand and fast.
• Repurposing pipelines: Turn one asset into many, for example a blog post into LinkedIn posts, a newsletter section and email snippets, with minimal manual work.
• Distribution workflows: Use no-code automation (Zapier, Make, n8n or similar) to schedule, publish and route content across channels.
• Outbound tooling: Set up and maintain sequences and enrichment in our outbound stack (e.g. Lemlist, Phantombuster, Apollo) and keep them synced with our CRM.
• Measurement: Track traffic, engagement, reply rates and pipeline influenced. Report monthly on what's working and cut what isn't.
• Stay current: Test new AI and marketing tools and recommend the few worth adopting.

What success looks like

By 30 days

You will have

Learned the product, ICP and competitors. Shipped first blog posts, LinkedIn posts and one outbound sequence rewrite. Drafted a messaging and voice guide.

By 60 days

You will have

Rewritten key website pages. A consistent weekly cadence across blog and social. One working repurposing workflow live.

By 90 days

You will have

A content calendar you own end to end. At least two automations saving the team measurable hours each week. A monthly content performance report in place.

By 6 months

You will have

Organic traffic and inbound leads growing month over month. Outbound reply rates improved through tested copy. A largely automated content-to-distribution engine.

Must-haves

• 2–5 years of marketing experience, with at least 2 years at an AI or B2B SaaS company.
• A portfolio of published B2B writing across at least three of: website copy, blogs, LinkedIn, cold email, sales collateral.
• Clear, concise writing in English that explains technical products to business buyers.
• Hands-on use of AI tools (ChatGPT, Claude, Perplexity or similar) in daily content work, with strong judgment about when AI output isn't good enough.
• Experience with at least one no-code automation tool (Zapier, Make, n8n) or outbound tool (Lemlist, Apollo, Phantombuster).
• Working knowledge of AEO/SEO basics and a CMS (Webflow, WordPress, Framer or similar).
• Comfort with ownership in a small team: you plan, ship and measure without close supervision.

Nice-to-haves

• Experience in a sales-tech, sales-enablement or revenue intelligence product.
• Built workflows with LLM APIs, scripts or tools like Clay.
• Basic design skills (Figma, Canva) for social graphics and simple visuals.
• Experience with a CRM such as HubSpot, including email marketing and lists.
• Short-form video or podcast repurposing experience.
• Has grown a personal or company LinkedIn presence with measurable results.