Marketing Fresher

Job Summary

AutomationEdge is a leading Hyperautomation software product company delivering innovative solutions in RPA, Generative AI, Agentic AI, Intelligent Document Processing (IDP), and Conversational AI. We are looking for enthusiastic, creative, and tech-savvy freshers who are passionate about marketing and eager to build a career in the technology industry.

This role offers hands-on exposure to B2B technology marketing, digital campaigns, content creation, market research, branding, and demand-generation initiatives.

Key Responsibilities

• Campaign Execution
  • Support the planning and execution of marketing campaigns to drive awareness and demand for AutomationEdge solutions.
  • Assist in lead generation and brand-building activities across digital channels.
• Content Development
  • Create and edit social media posts, blogs, presentations, email campaigns, and marketing collateral.
  • Develop content around AI, RPA, Hyperautomation, and enterprise technology solutions.
• Market Research
  • Research industry trends, competitors, customer challenges, and emerging technologies.
  • Gather market insights to support marketing strategies and campaign planning.
• Digital Marketing
  • Support management of LinkedIn, website, blogs, email marketing, and other digital channels.
  • Monitor engagement metrics and recommend improvements.
• Analytics Reporting
  • Track campaign performance and marketing metrics.
  • Prepare reports and dashboards to measure campaign effectiveness and ROI.
• Cross-Functional Collaboration
  • Work closely with Sales, Product, Customer Success, and Leadership teams.
  • Support customer success stories, case studies, webinars, and marketing events.
• Marketing Operations
  • Maintain marketing databases, campaign trackers, and documentation.
  • Coordinate with internal stakeholders and external vendors when required.

Educational Qualification

• MBA (Marketing), PGDM (Marketing), MMS (Marketing), or equivalent qualification completed in 2024, 2025, or 2026.
• Candidates with a technical background (Engineering, Computer Science, IT, Electronics, or related disciplines) along with a Marketing specialization will be preferred.

Required Skills

• Excellent verbal and written communication skills.
• Strong presentation and interpersonal abilities.
• Creative thinking with attention to detail.
• Analytical and problem-solving mindset.
• Ability to learn quickly and adapt in a fast-paced environment.
• Proficiency in MS Office (PowerPoint, Excel, Word).

Preferred Skills

• Knowledge of LinkedIn marketing, SEO, content creation, Canva, or digital marketing tools.
• Interest in AI, SaaS, Automation, Hyperautomation, and emerging technologies.
• Academic projects or certifications in Marketing/Digital Marketing will be an added advantage.

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