Marketing Executive

JOB DESCRIPTION

Marketing Executive Real Estate

Company: HOMESCAPES INFRA
Project: Kishnara Avenue
Location: Greater Noida, Uttar Pradesh
Department: Marketing & Business Development
Employment Type: Full-Time

About HOMESCAPES INFRA

HOMESCAPES INFRA is an emerging real estate brand focused on creating thoughtfully planned spaces that bring people closer to their aspirations of property ownership. With an emphasis on trust, quality, and long-term value, we aim to deliver a professional and customer-centric real estate experience.

Our project, Kishnara Avenue, is a residential plotted development located in Sector 17B, Dankaur, Sikandrabad Road, Yamuna Expressway, designed for customers seeking land for investment or future home construction.

Job Overview

We are looking for a creative, proactive, and result-oriented Marketing Executive to strengthen the marketing efforts of HOMESCAPES INFRA. The candidate will help plan and execute marketing campaigns, manage digital platforms, coordinate promotional activities, generate qualified leads, and increase brand awareness for our real estate projects.

The ideal candidate should understand digital marketing, social media trends, content creation, and lead generation, with the ability to translate marketing activities into measurable business results.

Key Responsibilities

1. Digital Marketing & Social Media

• Plan, execute, and manage marketing campaigns across Instagram, Facebook, and other relevant digital platforms.
• Manage social media accounts, including content calendars, posts, reels, stories, and promotional creatives.
• Develop engaging content highlighting project features, location advantages, pricing, offers, and investment opportunities.
• Coordinate the creation of professional creatives, videos, reels, brochures, and other marketing materials.
• Monitor social media engagement, reach, audience growth, and campaign performance.

2. Lead Generation & Paid Advertising

• Plan and execute lead-generation campaigns using Meta Ads and other relevant advertising platforms.
• Coordinate with the sales team to ensure timely follow-ups on marketing-generated leads.
• Monitor campaign budgets, cost per lead, lead quality, and conversion performance.
• Test different ad creatives, headlines, audiences, and campaign strategies to improve results.
• Track marketing performance and recommend improvements based on data.

3. Content Creation & Brand Development

• Maintain consistency in the HOMESCAPES INFRA brand identity across all marketing materials.
• Develop campaign ideas for festivals, promotional offers, project launches, and customer engagement.
• Write compelling ad copy, captions, headlines, and calls to action.
• Coordinate photography, videography, site shoots, and project progress updates.
• Support the development of brochures, banners, hoardings, standees, and other offline promotional materials.

4. On-Ground Marketing & Coordination

• Coordinate site-level promotional activities, property exhibitions, events, and customer engagement initiatives.
• Assist in planning local marketing campaigns targeting prospective property buyers and investors.
• Coordinate with sales executives, channel partners, designers, vendors, and external marketing agencies.
• Support marketing initiatives designed to increase site visits and property bookings.

5. Reporting & Performance Analysis

• Prepare regular reports on campaign performance, lead generation, marketing expenditure, and engagement metrics.
• Maintain records of marketing activities, campaign results, and lead sources.
• Analyze competitor marketing strategies, local market trends, and customer preferences.
• Identify opportunities to improve brand visibility, lead quality, and marketing ROI.

Eligibility & Requirements

• Bachelor's degree in Marketing, Business Administration, Mass Communication, or a related field preferred.
• 13 years of experience in digital marketing, social media marketing, or real estate marketing preferred.
• Freshers with relevant practical skills and a strong portfolio may also apply.
• Practical knowledge of Meta Ads Manager, Instagram, Facebook, and lead-generation campaigns.
• Good copywriting, communication, and creative thinking skills.
• Familiarity with Canva, Photoshop, CapCut, or similar design and video-editing tools.
• Basic understanding of SEO, digital analytics, audience targeting, and campaign optimization.
• Proficiency in MS Excel or Google Sheets for reporting and performance tracking.
• Ability to manage multiple campaigns, meet deadlines, and work collaboratively with the sales team.

Key Performance Indicators (KPIs)

Performance will be evaluated based on:

• Quality and quantity of qualified leads generated.
• Cost per lead and marketing cost efficiency.
• Social media reach, engagement, and audience growth.
• Performance of advertising campaigns and landing pages.
• Contribution of marketing activities to site visits and property bookings.
• Timely execution of campaigns, promotional activities, and marketing deliverables.
• Consistency in brand communication and reporting.

Compensation & Benefits

• Competitive salary based on experience and skill set.
• Performance-based incentives, where applicable.
• Opportunity to work on real estate branding, digital campaigns, and business growth initiatives.
• Scope for professional development in a growing real estate organization.
• Opportunity to take ownership of marketing campaigns and contribute directly to business outcomes.

How to Apply

Interested candidates can share their updated resume along with examples of their previous marketing campaigns, social media work, ad creatives, or portfolio.

Join HOMESCAPES INFRA and help build a distinctive real estate brand through creative marketing and measurable results.