Marketing Executive

Job Summary

Marketing Executive - Shopping Malls Position Overview Develop and execute marketing strategies to drive footfall, tenant engagement, and revenue growth for shopping mall properties. Create compelling campaigns that enhance the malls brand position and deliver measurable business results.

Responsibilities

• Strategic Marketing Planning Drive the development and implementation of comprehensive marketing plans aligned with mall business objectives. Analyze market trends, competitor activity, and customer insights to identify opportunities. Set clear KPIs and measure campaign effectiveness to optimize ROI.
• Campaign Development & Execution Create integrated marketing campaigns across digital, social media, traditional advertising, and experiential channels. Coordinate seasonal promotions, holiday activations, and special events that generate excitement and increase visitor frequency. Manage campaign budgets and vendor relationships to ensure quality delivery.
• Tenant Collaboration Partner with retail tenants to develop co-marketing initiatives and promotional partnerships. Facilitate tenant participation in mall-wide campaigns and events. Provide marketing support and guidance to maximize tenant success and center-wide impact.
• Customer Experience & Engagement Develop loyalty programs and customer engagement initiatives to build lasting relationships. Leverage CRM systems and customer data to personalize communications and offers. Monitor customer feedback and satisfaction to continuously improve the shopping experience.
• Digital Marketing & Social Media Manage the malls digital presence including website, social media platforms, and email marketing. Create compelling content that showcases retailers, dining options, and entertainment offerings. Drive online engagement that translates to physical visits and conversions.
• Event Management Plan and execute mall events, activations, and entertainment programs that create memorable experiences. Coordinate logistics, vendor management, and promotional support for successful event delivery. Measure event impact on footfall and sales performance.
• Brand Management Maintain consistent brand identity across all touchpoints and communications. Develop creative assets including graphics, videos, and photography that reflect the malls positioning. Ensure brand guidelines are followed by all stakeholders and partners.
• Analytics & Reporting Track and analyze marketing performance metrics including footfall, conversion rates, social engagement, and campaign ROI. Prepare regular reports for senior management with actionable insights and recommendations. Use data-driven insights to refine strategies and improve results.

Required Qualifications

Education & Experience

Bachelors degree in Marketing, Business Administration, Communications, or related field. 3-5 years of marketing experience, preferably in retail, shopping centers, or commercial real estate. Proven track record of successful campaign management and measurable results.

Technical Skills

Proficiency in digital marketing tools, social media platforms, and analytics software (Google Analytics, Meta Business Suite). Experience with CRM systems, email marketing platforms, and content management systems. Strong capabilities in Adobe Creative Suite or similar design tools preferred.

Core Competencies

Strategic thinking with ability to translate business objectives into marketing initiatives. Excellent project management skills with ability to handle multiple campaigns simultaneously. Strong creative abilities combined with analytical mindset. Budget management and vendor negotiation experience.

Communication Skills

Exceptional written and verbal communication skills. Ability to present ideas persuasively to diverse stakeholders. Strong interpersonal skills for building relationships with tenants, vendors, and internal teams.

Success Metrics

• Footfall growth and visitor frequency improvement
• Social media engagement and follower growth
• Campaign ROI and conversion rates
• Tenant satisfaction and co-marketing participation
• Customer satisfaction scores and loyalty program enrollment

Location & Hours

Location: Hyderabad, Telangana

Scheduled Weekly Hours: 48

Disclaimer: This job posting has been aggregated from external source. Role details, content, and availability are subject to change. Applicants are advised to confirm the latest information directly on the company website before applying.