Marketing Executive

Designation: Marketing Executive

Location: Andheri, Mumbai
Experience: 2 to 3+ Years
Department: Marketing

About the Role

At MCM, we are looking for a result-oriented and data-driven marketing professional who can connect marketing activities with measurable business outcomes.

This role goes beyond traditional marketing coordination. You will work closely with the Head of Marketing, digital marketing agencies, and regional sales teams to drive demand generation, improve lead quality, track campaign performance, and strengthen the marketing-to-sales pipeline.

The ideal candidate should have a strong interest in digital marketing, data analytics, CRM, marketing automation, and emerging AI tools, along with an understanding of the building materials, architectural products, or allied industries.

Key Responsibilities

1. Digital Marketing & Demand Generation

• Plan, execute, and monitor digital marketing campaigns in coordination with external agencies.
• Support lead generation initiatives to drive qualified enquiries and business opportunities.
• Coordinate campaign activities across relevant digital platforms and marketing channels.
• Assist in developing targeted campaigns for architects, interior designers, developers, contractors, and dealers.

2. Marketing Operations & CRM Management

• Track customer enquiries and leads from initial generation through sales follow-up and conversion.
• Ensure timely lead allocation, follow-ups, and updates in the CRM system.
• Coordinate with regional sales teams to monitor lead status, lead quality, and conversion progress.
• Maintain accurate marketing databases and campaign records.

3. Marketing Analytics & Performance Reporting

• Prepare regular marketing performance reports and dashboards.
• Analyse campaign performance, cost per lead, lead quality, and conversion ratios.
• Use Excel or Google Sheets to organise data, identify trends, and generate actionable insights.
• Track marketing effectiveness and recommend improvements based on data.

4. Agency & Sales Coordination

• Work closely with digital marketing agencies to monitor campaign execution and performance.
• Coordinate with sales teams to gather feedback on lead quality and customer requirements.
• Ensure alignment between marketing campaigns, business priorities, and sales objectives.
• Support periodic marketing reviews and follow up on agreed action items.

5. AI, Automation & MarTech

• Explore AI-powered tools to improve marketing productivity, reporting, and campaign execution.
• Support the implementation of marketing automation and CRM workflows.
• Identify opportunities to simplify repetitive tasks and improve operational efficiency.
• Stay updated on emerging digital marketing technologies and best practices.

6. Architect, Dealer & Project Marketing

• Support architect engagement programs, dealer marketing initiatives, and project-focused campaigns.
• Assist in coordinating marketing activities, promotional materials, and campaign communication.
• Help track engagement and business opportunities generated through these initiatives.

Candidate Profile

• 23+ years of experience in marketing, digital marketing, marketing operations, or demand generation.
• Experience in building materials, faade and cladding, architectural products, construction, or allied industries is preferred.
• Understanding of the architect, interior designer, developer, contractor, and dealer ecosystem.
• Hands-on exposure to digital campaigns, lead generation, CRM, and marketing performance reporting.
• Good working knowledge of MS Excel or Google Sheets, including data analysis and reporting.
• Familiarity with Google Analytics, digital advertising platforms, CRM systems, or marketing automation tools is an advantage.
• Interest in AI tools, technology, and process improvement.
• Strong communication, coordination, analytical, and problem-solving skills.
• A proactive attitude with a strong sense of ownership and accountability.

Key Success Measures

The candidate will be expected to contribute towards:

• Improved quality of marketing-generated leads.
• Better visibility of lead status and sales conversion.
• Timely and accurate campaign reporting.
• Effective coordination between marketing agencies and sales teams.
• Improved marketing process efficiency through technology and automation.
• Stronger engagement with architects, dealers, and project stakeholders.