Marketing Executive

Job Description
Basic information
Position title
Department
Business
Marketing Executive
FPC - Sales
Grade/Level
Location
Number of units in
business
B4
Reporting
Manager
Total headcount
(Direct)
Direct Reportees
-
-
-
Total headcount
(Direct / Indirect)
supervised
supervised
Job purpose
To conduct field market surveys to identify and generate high quality leads, ensuring the venues sales
pipeline remains robust and aligned with business objectives. The role involves collaborating with the Tele
and Sales team to refine lead generation strategies, maintain accurate data and contribute to overall revenue
growth for the venue
Key responsibilities
Market Survey & Lead
Generation


¢
Conduct market research and on ground surveys to identify potential
customers and understand market trends
Visit assigned geographic locations, engage with potential customers
and collect relevant data for lead generation.
Ensure lead generation from multiple sources to ensure deeper market
penetration.
Data Collection &
Management
¢
¢
Maintain accurate and up to date records of customer information and
survey results
Input collected data into CRM systems and ensure its accuracy for
further processing by the tele team
Collaboration with other
teams
¢
¢
Work closely with the tele and sales teams to develop and refine survey
strategies and lead generation campaigns
Coordinate with the tele team to pass on qualified leads and provide
insights for effective follow ups.
Customer Engagement
and Relationship Building
¢
¢
Build rapport with potential customers to create trust and interest in the
organizations offerings
Act as the initial touchpoint to introduce customers to the organization
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Continuous Improvement
¢
Stay updated on industry trends, competitor activities and survey
activities.
¢
¢
Contribute to enhancing lead generation efficiency
Undergo training sessions to improve lead generation effectiveness
Job requirements
Qualifications
Experience
Bachelors degree in any discipline
¢
¢
¢
¢
¢
Prior experience in market research, lead generation is an advantage
Proficiency in local language(s) and willingness to travel extensively
Strong communication and interpersonal skills.
Problem solving and adaptability in diverse market conditions
Self-motivated with a result-oriented approach.
Functional and
Behavioral requirements
Key Performance Indicators
S.No
1
KPI
No. of qualified leads generated per week/month
No. of leads generated daily, weekly and monthly
Conversion rate of leads to sales
2
3
4
5
Accuracy and completeness of collected lead data
Source Mix of the leads generated
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