Marketing Executive

Role & responsibilities

KRAs:

A. Lead Generation & Enquiry Management

• Generate prospective student leads through calls, references, school visits, events, campaigns and local activities.
• Attend and respond to walk-in, online and telephonic enquiries.
• Understand students' academic requirements, course preferences and career goals.
• Maintain accurate records of all leads and enquiries in CRM/ERP.

B. Student & Parent Counselling

• Explain courses, batches, fee structures, scholarships, study material, test series and other offerings.
• Conduct effective counselling with students and parents.
• Identify the right course/program based on student requirements.
• Handle objections related to fees, course selection, competition and other concerns professionally.

C. Admission Conversion

• Follow up systematically with prospective students until closure.
• Convert qualified leads into paid admissions.
• Coordinate with the Centre Head/Academic Team for admission-related requirements.
• Ensure timely collection of admission forms, documents and fees.
• Achieve assigned monthly admission and revenue targets.

D. Sales Follow-up

• Maintain daily follow-up with leads through calls, WhatsApp and other approved communication channels.
• Categorize leads as hot, warm and cold and plan follow-ups accordingly.
• Reconnect with old, inactive and missed leads.
• Track reasons for non-conversion and maintain proper remarks in CRM/ERP.

E. Field & Local Marketing Support

• Participate in school visits, seminars, career counselling sessions, education fairs and promotional activities.
• Support scholarship exams, open houses, seminars and admission campaigns.
• Generate local references and build relationships with students, parents and institutions.

F. Reporting & MIS

• Submit daily sales and follow-up reports.
• Maintain updated lead, enquiry and admission data.
• Share daily/weekly/monthly achievement against targets.
• Provide feedback on market trends, competitor activities and student/parent requirements.

Interested candidates can share their updated cv's at [email removed] or [phone removed]