Marketing Executive

Key Responsibilities

1. Product & Feature Understanding

• Develop a strong understanding of Spacewood's products, new product launches, finishes, materials, technologies,

hardware and accessories, functional features, design innovations, manufacturing capabilities and product

differentiators.

• Work closely with Product, Design and Technical teams to understand what is new, what is different and why it

matters to the customer.

2. Convert Product Features into Marketing Stories

• Translate technical/product information into simple, attractive and compelling marketing stories.
• Move from Product Feature Consumer Benefit Communication Idea Content.
• Continuously ask: Why should the customer care about this feature?

3. Creative & Video Agency Coordination

• Spacewood will work with external creative, video production, photography, AI-content and digital agencies to

create product-led communication.

• The Marketing Executive will act as the key coordination point between Spacewood and these agencies.
• Prepare detailed creative briefs; explain products and features; share product images, drawings, specifications and

references; explain the desired consumer benefit and communication objective.

• Coordinate photography and video shoots, product demonstrations, scripts and storyboards.
• Review concepts and first cuts, provide structured feedback, ensure technical/product accuracy, coordinate

revisions and manage timelines and deliverables.

• Be capable of briefing an agency clearly and getting the desired output without losing the essence of the

product.

4. Product Content Creation

• Work with external agencies and internal teams to create product feature videos, product demonstrations,

short-form reels, AI-generated videos, product photography, explainers, social media carousels, product launch

films, finish/technology stories, product comparison content, website content, digital advertisements, dealer

communication, architect/designer communication and sales presentations.

• The role is to own the content requirement and coordinate its creation, rather than necessarily producing the

content personally.

5. Digital Marketing

• Work closely with the Digital Marketing / Performance Marketing team and agencies to ensure product content is

effectively used across Instagram, Facebook, YouTube, Google, website, WhatsApp and other relevant digital

platforms.

• Understand which product stories are appropriate for Brand Awareness ® Product Education ® Consideration

® Lead Generation ® Store Visit.

• Have a good understanding of Reels, short-form video, static creatives, carousels and performance advertising.

6. Product Content Library

• Create and continuously maintain a structured Spacewood Product Content Library containing product images,

product videos,

Cross-Functional Coordination

• Product Team: product features and specifications
• Design Team: design intent, renders, images and visual assets
• Factory / Technical Team: technology and manufacturing inputs
• Marketing Team: positioning and communication
• Digital Team / Agency: digital deployment and performance
• Creative / Video Agencies: content production
• Sales / Retail Teams: market feedback and product communication
• Dealer / Designer Network: product education and communication
• The person will therefore need excellent coordination and follow-up skills.

Core Skills

• Strong communication skills
• Excellent coordination and follow-up
• Product curiosity
• Product marketing orientation
• Storytelling ability
• Creative thinking
• Digital marketing understanding
• Ability to brief creative/video agencies
• Ability to review and critique creative output
• Good presentation skills
• Strong written communication
• Attention to detail
• Project management skills