Marketing Executive

1. Marketing Responsibilities

The person can be responsible for the end-to-end day-to-day marketing activities, including:

• Market research and identifying potential industries, companies and markets
• Identifying and researching potential clients/prospects
• Building, maintaining and updating prospect lists and marketing databases
• Prospecting through online research, LinkedIn and other relevant sources
• Outbound calling and cold calling to prospective clients
• Email marketing and targeted email outreach
• Following up on marketing leads, prospects and enquiries
• Maintaining proper records of prospects, leads, outreach and follow-ups
• Supporting lead generation and business development activities
• Planning and coordinating marketing campaigns and lead-generation initiatives
• Tracking basic marketing activity, outreach and lead-generation results
• Competitor and industry research
• Identifying new marketing channels and business opportunities
• Coordinating with internal teams for marketing and business development activities
• Coordinating with external marketing agencies/vendors, if any

2. LinkedIn, social media & Content Responsibilities

• Social media management, particularly LinkedIn and Instagram
• Creating and publishing company-related posts and updates
• LinkedIn prospecting and outreach activities
• Content creation and content coordination
• Preparing marketing materials, brochures, presentations, company profiles, etc.
• Managing the company's online presence
• Website content updates and coordination
• Blog and other website content coordination
• Email marketing and promotional communications
• Supporting company branding and employer branding activities
• Exploring new digital marketing channels and opportunities

3. Technical / Practical Skills

Instead of the long list, I would keep it to these:

Required:

• Experience in outbound calling / cold calling
• Experience in email marketing
• Good working knowledge of MS Excel
• Good knowledge of MS Word and PowerPoint
• Good internet research skills
• Ability to research companies, industries and potential clients
• Ability to create and maintain prospect and lead databases
• Good written and verbal communication
• Ability to create professional emails and marketing content
• Experience in lead generation.

Good to have, but not mandatory:

• Basic knowledge of digital marketing
• Basic knowledge of website/content management
• Experience working with marketing agencies/vendors
• Basic knowledge of Canva or similar design tools
• Basic knowledge of recruitment platforms such as Naukri/LinkedIn
• Basic knowledge of LinkedIn and social media platforms

4. Qualification (Degree is must)

Education:

• Bachelor's degree in any relevant discipline.
• BBA / BBM / B. Com / BA / BCA or similar qualifications can be considered.
• MBA/PGDM in Marketing will be an added advantage but not mandatory.

Basic knowledge of HR and recruitment will be an added advantage. Candidates with HR-related subjects or exposure as part of their academic qualification can also be considered.

5. What I would look for more than technical skills

For this particular position, I would give significant importance to:

• Communication skills
• Writing ability
• Market research and prospecting ability
• Initiative and willingness to take ownership
• Creativity and ability to generate marketing ideas
• Good follow-up skills
• Organization and time management
• Ability to interact professionally with prospects and external contacts
• Willingness to learn different marketing tools/platforms