Marketing Executive

Role & responsibilities

Above-The-Line (ATL) Activities

• Assist in planning and coordinating mass media campaigns across television, radio, print, and outdoor billboards.
• Coordinate with creative and media-buying agencies for artwork, schedules, and ad placements.
• Track advertising metrics, compile campaign performance reports, and gather market reach data. [1, 2]

Below-The-Line (BTL) Activities

• Execute on-ground activations, including mall events, exhibitions, roadshows, and product demos.
• Manage Point-of-Sale (POS) displays, merchandising, and store-branding assets.
• Supervise third-party vendors, event fabricators, and local promoters.

Preferred candidate profile

one yrs exp in marketing

Perks and benefits