Marketing Executive

Job Purpose:

To drive the companys brand visibility and marketing execution across offline, digital and social media channels through strong creative capability, proactive execution, agency coordination, campaign planning and cost-effective market activation.

Role & responsibilities

1. Graphic Design & Creative Development

• Create high-quality, professional marketing creative at an expert level for digital and offline brand requirements.
• Develop artwork for social media, Meta campaigns, brochures, banners, hoardings, standees, posters, presentations, promotional material and other brand communication.
• Maintain consistency of brand identity, visual standards, messaging and approved brand guidelines.
• Bring fresh and innovative creative ideas for campaigns, product communication and market activation

2. Video Production & AI-Based Content

• Plan and execute video shoots at sites, customer locations, events and market activities.
• Handle video editing, video mixing, transitions, sound, graphics and final output independently.
• Create engaging short-form content such as Reels, promotional videos, product videos, testimonials and activity highlights.
• Explore and implement AI-based video creation, editing and creative-content tools to improve speed, quality and innovation

3. Offline Branding & Site Execution

• Plan and execute offline branding activities including hoardings, auto hoods, pole boards, wall paintings, site branding, vehicle branding, banners and other visibility assets.
• Coordinate complete site execution from artwork approval and vendor confirmation to production, installation and final quality check.
• Ensure branding activities are executed on time and as per approved specifications

4. Agency & Vendor Coordination

• Coordinate with branding agencies, printers, fabricators, media vendors, digital agencies and other service/material providers.
• Obtain and compare market rates to ensure competitive pricing and value for money.
• Negotiate where required and maintain professional vendor relationships.
• Track commitments, delivery timelines, quality and pending work to ensure timely closure.

5. Marketing Campaigns & Strategy

• Support development and execution of market campaigns, brand activation plans and promotional strategies.
• Convert marketing objectives into practical activity plans with clear timelines and execution ownership.
• Monitor campaign execution and suggest improvements based on market response and business requirements.

6. Social Media & Digital Marketing

• Manage company/group brand social media pages and ensure regular posting as per the approved content calendar.
• Plan, create and coordinate content for platforms such as Instagram, Facebook, LinkedIn, YouTube and other relevant channels.
• Handle Meta Ads campaigns, including campaign setup, audience targeting, creative coordination, monitoring and basic performance tracking.
• Explore suitable paid promotion opportunities and recommend relevant platforms/activities for brand visibility and lead generation.

7. Brand Activity Calendar

• Prepare and maintain a monthly/quarterly brand activity calendar covering digital, offline, events, campaigns, content and market activation.
• Ensure all planned activities are initiated, followed up and completed within the committed timeline. • Keep the concerned group team informed about upcoming activities, requirements and execution status. 8. Event Management & Promotional Material
• Plan and coordinate marketing events, contractor meets, applicator meets, customer activities and other brand events.
• Arrange approved promotional materials, gifts, branding assets and event requirements.
• Coordinate with internal teams and vendors to ensure smooth event execution from preparation through closure.

8. Internal Coordination

• Maintain close coordination with the group marketing, sales, business and other relevant teams.
• Collect requirements, take approvals, communicate execution status and close activities systematically.
• Support sales teams with timely marketing and branding requirements.

9. Cost Optimization & Budget Discipline

• Ensure all activities remain within approved budgets and target-based cost parameters.
• Explore the best available market rates for offline and online branding materials and services.
• Compare quotations and identify cost-effective options without compromising required quality.
• Maintain proper documentation of quotations, approvals, orders and execution wherever required

Required Skills and Competencies:

• Expert-level graphic design and strong creative thinking.
• Practical video shooting and professional video editing/mixing capability.
• Ability to use AI-based creative and video-generation tools.
• Strong understanding of social media platforms and Meta advertising.
• Good understanding of offline branding, printing, fabrication and installation processes.
• Strong vendor/agency coordination and negotiation skills.
• Good planning, follow-up, execution and time-management skills.
• Proactive approach with ownership for timely completion of activities.
• Strong communication and coordination skills.
• Commercial awareness with focus on cost optimization and budget discipline.
• Ability to work independently as well as closely with a cross-functional team

Preferred Tool/Knowledge:

• Adobe Photoshop / Illustrator / CorelDRAW or equivalent design tools
• Premiere Pro / After Effects / CapCut or equivalent video tools
• Canva and AI-based creative/video platforms
• Meta Business Suite / Ads Manager
• Basic analytics and reporting tools

Preferred Candidate Details:

Experience: 5-7 years of experience in Marketing or similar role

Preferred Candidate Location: Local candidates within 30 kms - Surat from job location is preferred

Benefits: Insurance, Mobile phone reimbursement

Educational Qualification: MBA preferred, Graduate in any discipline; Commerce or Business Administration