Marketing Executive

1. Market Research & Lead Generation

• Identify and research potential customers across government, PSU, defence, and private-sector channels relevant to Vrisva's product lines
• Build and continuously grow a database of prospects, including company/organisation details and decision-maker contact information
• Monitor GeM, CPPP, state e-procurement portals, and defence-specific channels (DRDO, HAL, BEL, OFB) to spot upcoming tenders and RFQs, and flag qualified opportunities to the sales team
• Identify relevant government grants and MSME schemes that may be applicable to target customers

2. Data & CRM Management

• Maintain accurate, up-to-date prospect and lead data in Zoho CRM
• Segment and organise customer data by sector, region, and opportunity type to support targeted outreach
• Regularly verify, clean, and enrich contact data to keep the database reliable
• Use Zoho Campaigns/Analytics to track outreach engagement and refine targeting criteria

3. Outreach & Lead Nurturing

• Run cold outreach and email/LinkedIn campaigns to generate and qualify new leads
• Source prospects using tools such as LinkedIn Sales Navigator, IndiaMART, and TradeIndia
• Qualify inbound and outbound leads against basic fit criteria, and nurture them through initial conversations, follow-ups, and information sharing
• Own the relationship and coordination with each prospect up to the point of final negotiation scheduling meetings, sharing collateral, and answering preliminary queries
• Prepare briefing notes and background on each qualified prospect before handing off to senior leadership for final negotiation and closure

4. Handoff for Closure

• Given the high value of most deals, final negotiation and deal closure is handled directly by senior leadership
• You are responsible for the account at every stage before that ensuring the prospect is well-qualified, informed, and ready for the closing conversation
• Stay involved through the handoff to support continuity, and pick up the relationship again for renewals or repeat business where relevant

5. Reporting

• Submit weekly and monthly reports on lead volume, data quality, and campaign performance
• Track and report on the status of monitored tenders and procurement opportunities, and on prospects nearing handoff

Preferred Qualifications

• Experience researching or marketing to government, PSU, or defence clients
• Familiarity with DPP/DAP guidelines or DRDO/HAL/BEL/OFB channels
• Hands-on experience with LinkedIn Sales Navigator, IndiaMART, or TradeIndia
• Exposure to aerospace, defence, or precision manufacturing sectors
• Knowledge of MSME/Udyam registration and GeM seller onboarding