Marketing Executive

Role & responsibilities

• Develop and execute monthly & quarterly marketing plans for MOKO Pashu Aahar.
• Plan and coordinate farmer meetings, dairy activities, dealer meetings and promotional activities.
• Manage and coordinate social media marketing, Reels, Posts, Stories and digital campaigns.
• Coordinate with influencers, content creators, graphic designers and marketing agencies.
• Generate, manage and track marketing leads and coordinate with the sales team for follow-up.
• Develop and execute dealer & retailer branding activities including boards, posters, banners and promotional materials.
• Collect farmer testimonials, product feedback, photos and videos for marketing content.
• Conduct market research on competitors, products, pricing, schemes and market activities.
• Support the sales team with marketing campaigns, product communication and sales promotional materials.
• Coordinate product launches, exhibitions, events and other brand-building activities.
• Maintain proper records of marketing activities, leads, expenses and prepare monthly marketing reports.
• Ensure consistent MOKO brand identity and communication across all marketing channels.
• Identify new opportunities for brand visibility, farmer engagement and market development.
• Work closely with Marketing Head, ASM, Sales Executives and Management for effective execution.
• Take ownership of assigned marketing activities and ensure timely execution and measurable results.

Preferred candidate profile

Perks and benefits