Marketing Executive

Marketing BTL Executive / Senior Executive

Experience: 2–6 Years | Real Estate / Marketing preferred

Job Responsibilities:

• Plan and execute BTL marketing activities including activations, events, roadshows, kiosks, and promotional campaigns.
• Coordinate with vendors, agencies, and internal teams for smooth execution of marketing activities.
• Identify and develop high-footfall locations for brand promotions and lead generation.
• Manage branding, promotional materials, events, and on-ground campaigns.
• Monitor campaign performance, lead generation, and customer engagement.
• Ensure timely execution of activities within approved budgets.
• Prepare campaign reports and track ROI and effectiveness.
• Support the marketing team in implementing innovative on-ground promotional strategies.

Key Skills:

• Strong communication and coordination skills
• Excellent vendor and event management skills
• Good knowledge of BTL marketing and local market activations
• Ability to work independently and manage multiple activities
• Strong execution, negotiation, and problem-solving skills
• Willingness to travel for on-ground marketing activities