Marketing Executive

Job Summary:
We are looking for an experienced Marketing Manager to lead hospital marketing, patient acquisition, digital campaigns, corporate tie-ups, community outreach and brand promotion.

Key Responsibilities

• Develop and execute hospital marketing and promotional strategies.
• Manage OPD/IPD promotion, patient acquisition and lead generation.
• Coordinate with digital marketing agencies, print vendors and external partners.
• Manage social media, SEO/SEM, PPC and online campaigns.
• Build relationships with doctors, corporates, institutions and referral networks.
• Organize health camps, awareness programs, seminars and hospital events.
• Develop marketing content, brochures, posters, videos and digital creatives.
• Conduct market research and competitor analysis.
• Track marketing KPIs, leads, conversions and campaign performance.
• Manage marketing budgets, vendors and campaign expenditures.
• Prepare regular marketing reports and MIS for management.
• Support PR, media relations and community engagement activities.

Eligibility

• Bachelor's/Master's degree in Marketing, Business Administration, Healthcare Management or related field.
• 35 years of marketing experience, preferably 2+ years in hospital/healthcare marketing.
• Strong communication, negotiation, networking and leadership skills.
• Proficiency in MS Office, digital marketing and social media platforms.
• Willingness to travel locally for hospital marketing activities.