Marketing Executive

Position
Marketing Manager
Marketing
Department
Employment
Reporting to
Full time
Naveen Kumar
Scope of the role:
The Marketing Manager will be responsible for developing and driving the overall marketing
strategy, brand positioning, demand generation and market development agenda for Drill Bit.
The role will work closely with senior leadership and cross-functional stakeholders to translate
business objectives into customer-centric marketing strategies and measurable growth
initiatives.
The incumbent will be expected to bring a strong understanding of B2B and B2C marketing,
digital channels, product marketing, customer acquisition, market intelligence and go-to-
market strategy
Job Profile :
Marketing Strategy & Planning

Develop comprehensive marketing plans aligned with business, revenue and growth
objectives.

Identify growth opportunities across customer segments, channels and markets.
Translate business priorities into clear marketing initiatives, campaigns and
measurable outcomes.
Brand & Positioning

Define and strengthen the brand proposition and positioning.
Develop differentiated messaging for target customer segments.
Ensure consistency of brand communication across all customer touchpoints.
Product Marketing & GTM

Develop product positioning, messaging and customer value propositions.
Lead GTM planning for new products, features, offerings and market opportunities.
Create compelling product and sales enablement collateral.
Partner with Product and Sales teams to drive adoption and commercialisation.
Demand Generation & Digital Marketing

Plan and execute integrated demand-generation and customer-acquisition programs.
Drive digital marketing initiatives across relevant channels.
Optimise campaigns using performance data and customer insights.
Develop initiatives across content, social media, SEO/SEM, email, performance
marketing and other relevant channels
Customer & Market Insights

Develop a strong understanding of target customers, their needs, pain points and
buying journeys.

Track market trends, competitor activity and emerging opportunities.
Convert data and insights into actionable marketing and business recommendations.
Cross-functional Leadership

Work closely with Sales, Product, Technology, Business Development and
Leadership teams.

Drive alignment between marketing activities and commercial objectives.
Build strong internal and external stakeholder relationships.
Marketing Analytics & Governance

Establish relevant KPIs to measure marketing effectiveness and business impact.
Monitor metrics such as acquisition, conversion, engagement, pipeline contribution
and ROI.

Present marketing performance, insights and recommendations to senior leadership.
Sensitivity: Internal

Key Skills & Competencies:
Strategic & Business Skills

Strategic Marketing: Ability to develop and execute marketing strategies aligned
with business objectives.
Commercial Acumen: Strong understanding of how marketing contributes to
revenue, growth and customer lifetime value.
Go-to-Market Expertise: Ability to translate products and business propositions into
effective GTM strategies.
Customer Centricity: Deep understanding of customer needs, personas, buying
journeys and decision-making behaviour.
Market Intelligence: Ability to interpret market, competitor and customer data to
identify growth opportunities.
Functional Skills

Product Marketing
B2B & B2C Marketing
Digital & Performance Marketing
Brand Management
Content & Communication
Customer Acquisition & Engagement
Market Research & Segmentation
Campaign Management
Marketing Analytics & ROI Measurement
Agency & Partner Management
Leadership & Behavioural Competencies

Strategic Thinking: Thinks beyond campaigns and connects marketing initiatives to
long-term business growth.
Data-Driven Decision Making: Uses data, insights and experimentation to make
informed decisions.
Execution Excellence: Converts strategy into well-structured, measurable and
timely execution.
Influencing & Stakeholder Management: Ability to influence cross-functional teams
without direct authority.
Communication: Excellent written, verbal and presentation skills with the ability to
communicate effectively with senior stakeholders.
Innovation & Agility: Comfortable experimenting with new channels, technologies
and approaches.
Ownership & Accountability: Takes end-to-end ownership for outcomes rather
than only activities.
Preferred Profile:
The ideal candidate would be a high-caliber MBA Marketing professional from a reputed B-
School, with 5+ years of experience in software, SaaS, technology or digital businesses,
preferably with exposure to both B2B and B2C marketing.
Sensitivity: Internal