Marketing Executive

Job Summary:

Youll play a key role in building a home-grown brand that is shaking up a traditionally sleepy beverage segment.

This role is about driving visibility, velocity, and brand recall in the market. You will execute high-impact marketing initiatives across digital, retail, and on-ground channels ensuring ZUMI stands out on shelf and online.

You will work closely with other team members and founders to translate strategy into measurable market traction.

Key Responsibilities:

1. Brand & USP-Led Campaigns

• Drive campaigns centered around ZUMI’s core USPs (no refined sugar, lactose-free, better-for-you indulgence)
• Build a new-generation brand voice that feels modern, bold, and differentiated in a traditionally sleepy category
• Develop sharp, benefit-led communication that clearly stands out in-store and online
• Own SKU-level campaigns to push priority flavours and improve sell-through

2.Content Creation & Digital Execution

• Create high-quality content for social media, performance ads, retail creatives, and brand storytelling
• Own the content calendar and ensure consistency in tone and visual identity
• Work with designers/agencies where required — but stay hands-on in execution
• Track engagement and optimise content based on performance

3.Launch & Channel Activation

• Execute Tetrapak SKU launches across retail, modern trade, and quick commerce
• Coordinate digital, in-store, and trade activations for maximum visibility
• Ensure launch timelines, creatives, and POSM are market-ready

4.Retail & Trade Marketing

• Plan and execute in-store promotions and visibility drives
• Deploy and track POSM execution quality
• Align marketing pushes with channel priorities alongside sales

5.Market Intelligence & Insights

• Track competitor activity and pricing moves
• Capture structured on-ground feedback from distributors and retailers
• Translate insights into sharper campaigns and positioning

6.Performance & ROI Tracking

• Track campaign performance across digital and offline channels
• Monitor awareness, engagement, and impact on sales velocity
• Continuously refine campaigns based on data

Required Skills/Abilities:

• 1–3 years of experience in marketing (FMCG / D2C preferred)
• Strong communication and content skills
• Comfortable working across digital and on-ground marketing
• Basic understanding of performance marketing and analytics
• High ownership mindset and execution bias
• Comfortable in a fast-moving startup environment

What We Offer:

• Hands-on experience building and launching campaigns across retail, digital, and trade channels
• Direct exposure to brand-building decisions - from USP positioning to SKU-level pushes
• The opportunity to shape and define a new-generation brand voice in a high-growth FMCG category