Marketing Executive

Role & responsibilities

1. Client Acquisition & Retention

• Identify and onboard new brands/companies for advertising within societies.
• Generate leads and build a strong sales pipeline.
• Maintain strong relationships with existing clients.
• Ensure client satisfaction and repeat business.

2. Campaign Planning & Execution

• Understand client briefs and campaign objectives.
• Plan society-level activations aligned with brand goals.
• Ensure campaigns are executed as committed.
• Monitor activity performance and ensure client expectations are met.

3. On-Ground Branding ExecutionGate Banner Deployment

• Ensure timely deployment of gate banners.
• Coordinate with vendors or manage in-house installation if required.

Lift Frame Deployment

• Oversee lift frame installations.
• Ensure posters are updated as per campaign timelines.

Door-to-Door Sampling

• Execute D2D sampling activities.
• Coordinate with vendors/promoters.
• Take end-to-end ownership if external support is unavailable.

Complete Activity Oversight

• Supervise all branding elements (banners, floor mats, standees, etc.).
• Ensure flawless execution without gaps.

4. Permission Management

• Secure required permissions from society management.
• Obtain written confirmation (WhatsApp/email) from the Point of Contact (PoC).
• Prevent last-minute operational challenges.

5. Market Development & Site Visits

• On non-activity days, visit 56 unique societies.
• Build relationships with society committees and management.
• Identify new monetization opportunities.