Marketing Executive

Dear Candidate,

We have a requirement for Marketing Executive - Agriculture. The work location will be

Coimbatore, Tamilnadu. Please find below the Job Responsibilities:

1.Sales & Business Development

• Identify potential buyers, traders, wholesalers, retailers, processors, and institutional clients for agricultural produce.

• Generate sales leads and convert them into regular business partnerships.

• Negotiate pricing, supply terms, and delivery schedules with buyers.

• Achieve monthly/quarterly sales targets for assigned commodities or regions.

2.Farmer & Supplier Coordination

• Build and maintain relationships with farmers, FPOs (Farmer Producer Organizations)and cooperatives.

• Support farmers in understanding quality standards, grading, and

packaging requirements.

• Facilitate collection, aggregation, and storage of produce from farmers.

3.Market Analysis & Strategy

• Monitor daily market prices and trends for key agricultural commodities.

• Identify new market opportunities and emerging demand areas.

• Assist in developing pricing strategies and promotional activities based on market research.

4.Marketing & Branding

• Organize product promotions, exhibitions, and farmer market linkages.

• Develop marketing materials (brochures, displays, online content) to promote produce

• Collaborate with the communications team to enhance the visibility of the

brand or FPO.

5.Logistics & Operations

• Coordinate transportation, warehousing, and timely dispatch of produce.

• Ensure proper documentation (bills, quality certificates, invoices, and delivery notes).

• Track inventory levels and reduce wastage or spoilage during storage/transport.

6.Reporting & Documentation

• Prepare weekly and monthly sales reports.

• Maintain records of buyers, sales volumes, payment collections, and

customer feedback.

• Report market insights and performance metrics to management.

7.Customer Relationship Management

• Handle buyer inquiries and complaints efficiently.

• Build long-term relationships with key customers to ensure repeat busines