Marketing Executive

Role & responsibilities:

• Shape brand & content direction - Define and strengthen VIMAs brand voice and thought leadership across channels, with LinkedIn as the primary platform for reach, credibility and engagement.
• Plan and lead campaigns - Take end-to-end ownership of integrated marketing campaigns, from concept to execution, across digital, social, email, events and partnerships.
• Create high-quality content - Write and shape LinkedIn posts, blogs, emailers, presentations, brochures and website content that reflect VIMA's voice.
• Drive digital & growth marketing - Manage paid campaigns, SEO, performance marketing and lead-generation initiatives, and use AI tools to work faster and better.
• Partner across the business - Work closely with sales, operations and leadership to align marketing with business goals, and coordinate with external vendors/agencies where needed.
• Track performance & report - Monitor KPIs such as leads, engagement, campaign ROI and traffic, and turn the numbers into insight leadership can act on.

Preferred candidate profile:

• Have 2-3 years of experience in a generalist marketing role spanning brand, content, digital and campaigns.
• Have an MBA or equivalent qualification in Marketing or a related field; graduates with strong relevant experience are also welcome to apply.
• Have hands-on experience using LinkedIn as a B2B marketing channel; this is an essential requirement. Experience across other social channels is valuable, but not a substitute.
• Communicate exceptionally well, in writing and out loud, and can articulate the thinking behind an idea, not just the idea itself.
• Are full of ideas and comfortable pitching a point of view, not just executing someone else's brief.
• Are outcome-driven, with strong ownership and the ability to manage multiple projects independently with minimal hand-holding.
• Are comfortable working in a fast-moving, high-expectation environment, with a strong bias for execution over excessive planning.
• Are comfortable using AI-powered marketing tools for content, research, productivity and campaign optimisation.

Perks and benefits:

• Join during the build: Join at ~25 employees as VIMA scales towards its next stage.
• Build from the ground up: Help shape the marketing engine rather than inheriting a fully established playbook.
• Leadership exposure: Work closely with leadership and sales, with direct visibility into business priorities.
• Breadth early: Build experience across brand, content, digital, campaigns and growth.
• Modern toolkit: Work with AI and modern marketing technologies to increase speed and quality.
• Leadership runway: Grow toward broader ownership of marketing as VIMA scales.