Marketing Executive

We are looking for a hands-on Growth & Marketing Executive to take ownership of TGIMC's day-to-day marketing and lead-generation activities. The role will sit at the intersection of digital marketing, content, creative execution, lead conversion and community building.

The ideal candidate should be comfortable not just executing campaigns, but also thinking about what we should communicate, who we should target, which channels to use and how to convert interest into participation.

Key Responsibilities

1. Digital Marketing & Campaign Execution

• Plan, set up, execute and monitor paid advertising campaigns across platforms such as Instagram,

Facebook, LinkedIn and other relevant channels.

• Execute email marketing campaigns to TGIMC's existing database and campaign-generated leads.

• Track campaign performance and continuously improve targeting, messaging, creatives and

conversion.

• Maintain campaign tracking and ensure leads are correctly attributed to their source.

2. Content Strategy & Calendar

• Develop and maintain a TGIMC content calendar across social media, email and WhatsApp.

• Identify content themes and campaigns that can build awareness, credibility, engagement and

registrations.

• Convert TGIMC's key propositions, participant stories, competition updates and market-related

themes into compelling content.

• Work with the TGIMC team to identify stories, insights and announcements that can be turned into

   marketing content.

3. Creative Development

• Create or coordinate the creation of social media posts, ad creatives, email banners, campaign

assets, WhatsApp creatives, webinar promotions and other marketing collateral.

• Adapt creatives and messaging for different platforms and audiences.

• Develop multiple creative/message variations for A/B testing and campaign optimisation.

4. Lead Calling & Conversion

• Personally call leads generated through TGIMC campaigns.

  • Explain the TGIMC value proposition, competition format, benefits of participating and answer

  prospective participant questions.

  • Understand lead objections and feedback and use these insights to improve campaigns and

  messaging.

  • Follow up with warm and interested leads systematically rather than relying only on automated

communication.

5. CRM & Lead Management

  • Manage campaign-generated leads within the CRM.

  • Ensure leads are assigned to the appropriate funnel stage and that lead status is kept up to date.

  • Follow up with leads based on their level of interest and move them through the funnel towards

  registration/participation.

  • Identify leads requiring personal intervention where automated workflows have not resulted in

  conversion.

  • Maintain clean and actionable lead data.

6. WhatsApp Marketing

  • Plan and execute TGIMC WhatsApp campaigns for relevant audiences.

  • Create targeted communication for new leads, warm leads, existing participants and other audience

  segments.

  • Manage follow-ups and engagement through WhatsApp while maintaining appropriate frequency

  and relevance.

  • Track responses and conversions from WhatsApp campaigns.

7. Webinars & Lead-Nurturing

  • Organize webinars and online sessions targeted at warm leads and people interested in TGIMC.

  • Manage the end-to-end execution: audience selection, invitations, registrations, reminders, creative promotion, webinar coordination and post-webinar follow-up.

  • Use webinars as a mechanism to educate prospects, demonstrate the TGIMC proposition and

  convert interested leads into participants.

What Success Looks Like

The person should ultimately help TGIMC build a repeatable acquisition → engagement → lead →

  conversion → participation engine.

Success will be measured through metrics such as:

  • Qualified leads generated

  • Cost per qualified lead

  • Lead-to-registration conversion

  • Campaign and channel performance

  • Email/WhatsApp engagement and conversion

  • Webinar registrations, attendance and conversion

  • Speed and quality of lead follow-up

• Growth in TGIMC's relevant audience and community

Ideal Candidate

We are looking for someone who is execution-oriented, commercially minded and comfortable wearing multiple hats.

The person does not need to be an expert in every channel on day one. More important is the ability to:

• Execute campaigns independently

• Create and test content and creatives

• Understand basic digital marketing metrics

• Communicate confidently with prospective participants

• Work with CRM and marketing tools

• Think about conversion, not just engagement

• Learn quickly and use data to improve what is working

This is not a role where success is measured by followers, likes or posts published. The ultimate

objective is to generate qualified interest and convert that interest into TGIMC participants